Direct Digital Holdings, Inc. Class A Common Stock

DRCTNASDAQUSD
2.40 USD
0.06 (2.56%)🟢PRE MARKET (AS OF 07:31 PM EDT)
🟢Market: OPEN

DRCT is currently priced at $2.40. Technical and fundamental signals converge bearishtechnicals rate "Strong Sell" while fundamentals read "Sell". Key drivers include a concerning Altman Z-Score in the distress zone, a weak Piotroski F-Score of 2/9, exceptional Return on Equity (340.1%), a bearish Death Cross on the long-term moving averages and bearish long-term moving average alignment. On the valuation side, DRCT appears attractively valued relative to sector peers across key multiples.

Technical & fundamental data as of Aug 26, 2026.

Open?$2.33
High?$2.41
Low?$2.33
Prev. Close?$2.34
Volume?5.2K
Avg. Volume?21.0K
VWAP?$2.37
Rel. Volume?0.25x
Bid / Ask
Bid?$2.00 × 100
Ask?$2.81 × 100
Spread?$0.81
Midpoint?$2.41
Valuation & Ratios
Market Cap?1.8M
Shares Out?760.6K
Float?692.2K
Float %?98.5%
P/E Ratio?N/A
P/B Ratio?-0.21
EPS?-$37.85
Dividend?0.00%
Ex-Dividend?N/A
RelatedSLGLTRAW
News
Profile
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
Employees
73
Market Cap
1.7M
Industry
SERVICES-ADVERTISING
Listed
2022-02-11
Address
1177 WEST LOOP SOUTH
HOUSTON, TX 77027
Phone: 832-402-1051
Technical OutlookStrong Sell
Strong SellNeutralStrong Buy
Long-Term (Tide)? Bearish(-3/3)
Medium-Term (Wave)? Bearish(-2/3)
Short-Term (Ripple)? Neutral(0/3)
MA Alignment?Bearish Alignment
Full Technical Analysis →
Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?
12
Z-Score?
0
Momentum?
50
Short Sent.?
75
Piotroski F-Score?2/9Weak
Altman Z-Score?-20.92Distress
Confidence?48%Low
Full Fundamental Analysis →
Short InterestLow
Short % of Float?1.69%Low
Short Interest?11.7K
Days to Cover?1.0
Free Float692.2K
Avg Daily Volume17.0K
Settlement Date2026-08-14
Financial Health
Current Ratio?0.14Weak
Quick Ratio?0.14Weak
Cash Ratio?0.02Low
Debt/Equity?-2.06Low
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score
100/100
P/E?
N/A
P/B?
Peers
100
S&P
97
-0.21CHEAP
P/S?
S&P
97
0.06CHEAP
P/FCF?
N/A
EV/EBITDA?
S&P
97
-1.5CHEAP
EV/Sales?
S&P
97
0.61CHEAP
Returns & Efficiency
ROE?
S&P
97
340.1%STRONG
ROA?
S&P
3
-152.1%WEAK
Cash Flow & Enterprise
FCF?$-5492000
Enterprise Value?$18.7M
Fundamentals ratios updated end of day