Direct Digital Holdings, Inc. Class A Common Stock

DRCTNASDAQUSD
1.92 USD
0.17 (7.93%)🟢PRE MARKET (AS OF 07:56 AM EDT)
🟢Market: OPEN

DRCT is currently priced at $1.92. Technical and fundamental signals converge bearishtechnicals rate "Strong Sell" while fundamentals read "Sell". Key drivers include a concerning Altman Z-Score in the distress zone, a weak Piotroski F-Score of 2/9, exceptional Return on Equity (340.1%), a bearish Death Cross on the long-term moving averages and bearish long-term moving average alignment. On the valuation side, DRCT appears attractively valued relative to sector peers across key multiples.

Technical & fundamental data as of Sep 15, 2026.

Open?$2.04
High?$2.04
Low?$1.89
Prev. Close?$2.08
Volume?2.6K
Avg. Volume?299.7K
VWAP?$1.92
Rel. Volume?0.01x
Bid / Ask
Bid?$1.72 × 100
Ask?$2.44 × 100
Spread?$0.72
Midpoint?$2.08
Valuation & Ratios
Market Cap?1.6M
Shares Out?760.6K
Float?692.2K
Float %?98.5%
P/E Ratio?N/A
P/B Ratio?-0.19
EPS?-$37.85
Dividend?0.00%
Ex-Dividend?N/A
RelatedSLGLTRAW
News
Profile
Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
Employees
73
Market Cap
1.4M
Industry
SERVICES-ADVERTISING
Listed
2022-02-11
Address
1177 WEST LOOP SOUTH
HOUSTON, TX 77027
Phone: 832-402-1051
Technical OutlookStrong Sell
Strong SellNeutralStrong Buy
Long-Term (Tide)? Bearish(-3/3)
Medium-Term (Wave)? Bearish(-2/3)
Short-Term (Ripple)? Bullish(+2/3)
MA Alignment?Bearish Alignment
Full Technical Analysis →
Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?
12
Z-Score?
0
Momentum?
50
Short Sent.?
80
Piotroski F-Score?2/9Weak
Altman Z-Score?-20.93Distress
Confidence?46%Low
Full Fundamental Analysis →
Short InterestLow
Short % of Float?1.20%Low
Short Interest?8.3K
Days to Cover?1.1
Free Float692.2K
Avg Daily Volume7.9K
Settlement Date2026-08-31
Financial Health
Current Ratio?0.14Weak
Quick Ratio?0.14Weak
Cash Ratio?0.02Low
Debt/Equity?-2.06Low
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score
100/100
P/E?
N/A
P/B?
Peers
100
S&P
97
-0.19CHEAP
P/S?
S&P
97
0.05CHEAP
P/FCF?
N/A
EV/EBITDA?
S&P
97
-1.5CHEAP
EV/Sales?
S&P
97
0.60CHEAP
Returns & Efficiency
ROE?
S&P
97
340.1%STRONG
ROA?
S&P
3
-152.1%WEAK
Cash Flow & Enterprise
FCF?$-5492000
Enterprise Value?$18.5M
Fundamentals ratios updated end of day