128.56 USD
↗ 3.18 (2.54%)LIVE (AS OF 11:00 AM EDT)
HRI is currently priced at $128.56. The stock presents a bearish profile across the board: technical indicators signal "Sell" and our fundamental models agree with a "Sell" rating. This is driven by a concerning Altman Z-Score in the distress zone and a bearish Death Cross on the long-term moving averages. Valuation metrics suggest HRI is trading at a discount to its peers, earning an "Attractively Valued" rating.
Technical & fundamental data as of Oct 20, 2026.
Open?$127.55
High?$130.13
Low?$125.75
Prev. Close?$125.38
Volume?89.1K
Avg. Volume?808.0K
VWAP?$128.53
Rel. Volume?0.11x
Bid / Ask
Bid?$128.38 × 100
Ask?$129.38 × 100
Spread?$1.00
Midpoint?$128.88
Valuation & Ratios
Market Cap?4.2B
Shares Out?33.4M
Float?32.7M
Float %?97.8%
P/E Ratio?85.54
P/B Ratio?2.22
EPS?$1.47
Dividend?2.22%
Ex-Dividend?N/A
News
Profile
Herc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
Employees
9.6K
Market Cap
4.2B
Industry
SERVICES-MISCELLANEOUS EQUIPMENT RENTAL & LEASING
Website
Listed
2016-06-20
Address
27500 RIVERVIEW CENTER BLVD
BONITA SPRINGS, FL 34134
Phone: (239) 301-1000
BONITA SPRINGS, FL 34134
Phone: (239) 301-1000
Technical OutlookSell
Strong SellNeutralStrong Buy
Long-Term (Tide)?▼ Bearish(-2/3)
Medium-Term (Wave)?– Neutral(0/3)
Short-Term (Ripple)?▲ Bullish(+2/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?23
Z-Score?9
Momentum?35
Short Sent.?36
Piotroski F-Score?3/9Weak
Altman Z-Score?0.82Distress
Confidence?75%Moderate
Short InterestElevated
Short % of Float?9.52%Elevated
Short Interest?3.1M
Days to Cover?2.8
Free Float32.7M
Avg Daily Volume1.1M
Settlement Date2026-09-30
Financial Health
Current Ratio?1.10Adequate
Quick Ratio?1.10Adequate
Cash Ratio?0.05Low
Debt/Equity?4.24High
ValuationATTRACTIVELY VALUEDvs 8 peers + S&P 500
Score89/100
P/E?85.5PRICEY▾
Peers13
S&P3
P/B?2.22CHEAP▾
Peers56
S&P69
P/S?0.86CHEAP▾
Peers67
S&P89
P/FCF?9.8CHEAP▾
Peers89
S&P89
EV/EBITDA?6.4CHEAP▾
Peers100
S&P97
EV/Sales?2.50CHEAP▾
Peers33
S&P68
Returns & Efficiency
ROE?2.6%WEAK▾
Peers13
S&P17
ROA?0.4%WEAK▾
Peers13
S&P9
Cash Flow & Enterprise
FCF?$429.0M
Enterprise Value?$12.2B
Fundamentals ratios updated end of day