14.12 USD
↗ 0.04 (0.28%)AT CLOSE (11:59 AM EDT)
MediaAlpha, Inc.
MAXNYSE • USD
14.15
↗ 0.03 (0.21%)
POST MARKET (AS OF 07:15 PM EDT)
Post Market
AS OF 07:15 PM EDT
14.15
↗ 0.03 (0.21%)
Market: CLOSED
MediaAlpha, Inc. (MAX) is currently trading at $14.12. MAX shows a split signal: technical indicators suggest "Strong Buy" while underlying fundamentals indicate "Sell". Key drivers include a concerning Altman Z-Score in the distress zone, exceptional Return on Equity (2036.4%) and a bullish Golden Cross on the moving averages. MAX is fairly valued relative to its sector peers based on current multiples.
Technical & fundamental data as of Jul 17, 2026.
Open?$14.27
High?$14.46
Low?$13.68
Prev. Close?$14.08
Volume?1.6M
Avg. Volume?840.2K
VWAP?$14.06
Rel. Volume?1.92x
Bid / Ask
Bid?$13.50 × 100
Ask?$14.80 × 300
Spread?$1.30
Midpoint?$14.15
Valuation & Ratios
Market Cap?761.2M
Shares Out?54.1M
Float?32.3M
Float %?58.6%
P/E Ratio?19.50
P/B Ratio?397.08
EPS?$0.72
Dividend?0.22%
Ex-Dividend?N/A
News
Profile
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Employees
147
Market Cap
761.2M
Industry
SERVICES-BUSINESS SERVICES, NEC
Website
Listed
2020-10-28
Address
700 SOUTH FLOWER STREET
LOS ANGELES, CA 90017
Phone: 619-393-9368
LOS ANGELES, CA 90017
Phone: 619-393-9368
Technical OutlookStrong Buy
Strong SellNeutralStrong Buy
Long-Term (Tide)?▲ Bullish(+2/3)
Medium-Term (Wave)?▲ Bullish(+2/3)
Short-Term (Ripple)?– Neutral(0/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?40
Z-Score?1
Momentum?35
Short Sent.?70
Piotroski F-Score?4/9Mixed
Altman Z-Score?-0.40Distress
Confidence?56%Low
Short InterestElevated
Short % of Float?9.13%Elevated
Short Interest?3.0M
Days to Cover?3.6
Free Float32.3M
Avg Daily Volume825.9K
Settlement Date2026-06-30
Financial Health
Current Ratio?1.46Adequate
Quick Ratio?1.46Adequate
Cash Ratio?0.23Low
Debt/Equity?85.29High
ValuationFAIRLY VALUEDvs 1 peers + S&P 500
Score78/100
P/E?19.5FAIR▾
Peers100
S&P67
P/B?397.08HIGH▾
Peers100
S&P3
P/S?0.66CHEAP▾
Peers100
S&P93
P/FCF?19.0CHEAP▾
Peers100
S&P59
EV/EBITDA?19.3FAIR▾
Peers100
S&P29
EV/Sales?0.78CHEAP▾
Peers100
S&P94
Returns & Efficiency
ROE?2,036.4%STRONG▾
Peers50
S&P97
ROA?10.6%STRONG▾
Peers50
S&P76
Cash Flow & Enterprise
FCF?$40.0M
Enterprise Value?$898.6M
Fundamentals ratios updated end of day