MediaAlpha, Inc.

MAXNYSEUSD
11.47 USD
0.02 (0.17%)🟢PRE MARKET (AS OF 04:20 AM EDT)
🟢Market: OPEN

MediaAlpha, Inc. (MAX) is currently trading at $11.47. Both sides of the analysis point lower: technicals flash "Strong Sell" and fundamentals confirm with a "Sell" reading. Key drivers include a concerning Altman Z-Score in the distress zone, exceptional Return on Equity (342.2%) and a bullish Golden Cross on the moving averages. On the valuation side, MAX appears attractively valued relative to sector peers across key multiples.

Technical & fundamental data as of Sep 15, 2026.

Open?$11.47
High?$11.47
Low?$11.47
Prev. Close?$11.45
Volume?45
Avg. Volume?628.1K
VWAP?$11.47
Rel. Volume?0.00x
Bid / Ask
Bid?$10.50 × 100
Ask?$14.59 × 100
Spread?$4.09
Midpoint?$12.55
Valuation & Ratios
Market Cap?606.6M
Shares Out?53.0M
Float?32.3M
Float %?58.6%
P/E Ratio?6.24
P/B Ratio?21.35
EPS?$1.84
Dividend?1.01%
Ex-Dividend?N/A
News
Profile
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Employees
147
Market Cap
606.6M
Industry
SERVICES-BUSINESS SERVICES, NEC
Listed
2020-10-28
Address
700 SOUTH FLOWER STREET
LOS ANGELES, CA 90017
Phone: 619-393-9368
Technical OutlookStrong Sell
Strong SellNeutralStrong Buy
Long-Term (Tide)? Bearish(-1/3)
Medium-Term (Wave)? Bearish(-3/3)
Short-Term (Ripple)? Bearish(-1/3)
MA Alignment?Mixed
Full Technical Analysis →
Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?
40
Z-Score?
3
Momentum?
69
Short Sent.?
35
Piotroski F-Score?4/9Mixed
Altman Z-Score?0.13Distress
Confidence?57%Low
Full Fundamental Analysis →
Short InterestHigh
Short % of Float?9.76%Elevated
Short Interest?3.2M
Days to Cover?5.4
Free Float32.3M
Avg Daily Volume585.1K
Settlement Date2026-08-31
Financial Health
Current Ratio?1.29Adequate
Quick Ratio?1.29Adequate
Cash Ratio?0.18Low
Debt/Equity?6.22High
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score
89/100
P/E?
Peers
100
S&P
97
6.2CHEAP
P/B?
Peers
100
S&P
6
21.35HIGH
P/S?
Peers
100
S&P
97
0.50CHEAP
P/FCF?
Peers
100
S&P
86
10.8CHEAP
EV/EBITDA?
Peers
100
S&P
87
8.8CHEAP
EV/Sales?
Peers
100
S&P
97
0.62CHEAP
Returns & Efficiency
ROE?
Peers
50
S&P
97
342.2%STRONG
ROA?
Peers
50
S&P
97
27.0%STRONG
Cash Flow & Enterprise
FCF?$56.3M
Enterprise Value?$759.5M
Fundamentals ratios updated end of day