11.88 USD
↘ 0.02 (0.17%)AT CLOSE (03:59 PM EDT)
MediaAlpha, Inc.
MAXNYSE • USD
11.89
↗ 0.01 (0.08%)
POST MARKET (AS OF 07:30 PM EDT)
Post Market
AS OF 07:30 PM EDT
11.89
↗ 0.01 (0.08%)
Market: CLOSED
MediaAlpha, Inc. (MAX) is currently trading at $11.88. MAX shows a split signal: technical indicators suggest "Strong Buy" while underlying fundamentals indicate "Sell". Key drivers include a concerning Altman Z-Score in the distress zone, exceptional Return on Equity (342.2%) and a bullish Golden Cross on the moving averages. On the valuation side, MAX appears attractively valued relative to sector peers across key multiples.
Technical & fundamental data as of Oct 26, 2026.
Open?$11.94
High?$12.00
Low?$11.55
Prev. Close?$11.90
Volume?523.9K
Avg. Volume?931.0K
VWAP?$11.82
Rel. Volume?0.56x
Bid / Ask
Bid?$10.03 × 200
Ask?$14.60 × 100
Spread?$4.57
Midpoint?$12.32
Valuation & Ratios
Market Cap?629.4M
Shares Out?53.0M
Float?30.3M
Float %?57.2%
P/E Ratio?6.47
P/B Ratio?22.15
EPS?$1.84
Dividend?0.00%
Ex-Dividend?N/A
News
Profile
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Employees
147
Market Cap
630.4M
Industry
SERVICES-BUSINESS SERVICES, NEC
Website
Listed
2020-10-28
Address
700 SOUTH FLOWER STREET
LOS ANGELES, CA 90017
Phone: 619-393-9368
LOS ANGELES, CA 90017
Phone: 619-393-9368
Technical OutlookStrong Buy
Strong SellNeutralStrong Buy
Long-Term (Tide)?▲ Bullish(+3/3)
Medium-Term (Wave)?▲ Bullish(+1/3)
Short-Term (Ripple)?– Neutral(0/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?40
Z-Score?4
Momentum?69
Short Sent.?61
Piotroski F-Score?4/9Mixed
Altman Z-Score?0.20Distress
Confidence?57%Low
Short InterestHigh
Short % of Float?10.62%High
Short Interest?3.2M
Days to Cover?2.8
Free Float30.3M
Avg Daily Volume1.2M
Settlement Date2026-10-15
Financial Health
Current Ratio?1.29Adequate
Quick Ratio?1.29Adequate
Cash Ratio?0.18Low
Debt/Equity?6.22High
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score89/100
P/E?6.5CHEAP▾
Peers100
S&P97
P/B?22.15HIGH▾
Peers100
S&P6
P/S?0.51CHEAP▾
Peers100
S&P97
P/FCF?11.2CHEAP▾
Peers100
S&P85
EV/EBITDA?9.0CHEAP▾
Peers100
S&P86
EV/Sales?0.64CHEAP▾
Peers100
S&P97
Returns & Efficiency
ROE?342.2%STRONG▾
Peers50
S&P97
ROA?27.0%STRONG▾
Peers50
S&P97
Cash Flow & Enterprise
FCF?$56.3M
Enterprise Value?$782.3M
Fundamentals ratios updated end of day