9.68 USD
↗ 0.04 (0.42%)AT CLOSE (03:59 PM EDT)
MediaAlpha, Inc.
MAXNYSE • USD
9.69
↗ 0.01 (0.05%)
POST MARKET (AS OF 07:30 PM EDT)
Post Market
AS OF 07:30 PM EDT
9.69
↗ 0.01 (0.05%)
Market: CLOSED
MediaAlpha, Inc. (MAX) is currently trading at $9.68. Our models show a "Neutral" technical signal alongside a "Sell" fundamental rating. Key drivers include a concerning Altman Z-Score in the distress zone, exceptional Return on Equity (342.2%) and a bullish Golden Cross on the moving averages. On the valuation side, MAX appears attractively valued relative to sector peers across key multiples.
Technical & fundamental data as of Oct 6, 2026.
Open?$9.70
High?$9.85
Low?$9.59
Prev. Close?$9.64
Volume?982.9K
Avg. Volume?776.3K
VWAP?$9.73
Rel. Volume?1.27x
Bid / Ask
Bid?$9.66 × 100
Ask?$11.67 × 100
Spread?$2.01
Midpoint?$10.67
Valuation & Ratios
Market Cap?510.7M
Shares Out?53.0M
Float?32.3M
Float %?58.6%
P/E Ratio?5.25
P/B Ratio?17.97
EPS?$1.84
Dividend?0.00%
Ex-Dividend?N/A
News
Profile
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Employees
147
Market Cap
510.7M
Industry
SERVICES-BUSINESS SERVICES, NEC
Website
Listed
2020-10-28
Address
700 SOUTH FLOWER STREET
LOS ANGELES, CA 90017
Phone: 619-393-9368
LOS ANGELES, CA 90017
Phone: 619-393-9368
Technical OutlookNeutral
Strong SellNeutralStrong Buy
Long-Term (Tide)?▼ Bearish(-1/3)
Medium-Term (Wave)?– Neutral(0/3)
Short-Term (Ripple)?▲ Bullish(+2/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?40
Z-Score?2
Momentum?69
Short Sent.?40
Piotroski F-Score?4/9Mixed
Altman Z-Score?-0.15Distress
Confidence?56%Low
Short InterestElevated
Short % of Float?9.43%Elevated
Short Interest?3.0M
Days to Cover?4.9
Free Float32.3M
Avg Daily Volume616.6K
Settlement Date2026-09-15
Financial Health
Current Ratio?1.29Adequate
Quick Ratio?1.29Adequate
Cash Ratio?0.18Low
Debt/Equity?6.22High
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score89/100
P/E?5.3CHEAP▾
Peers100
S&P97
P/B?17.97HIGH▾
Peers100
S&P9
P/S?0.42CHEAP▾
Peers100
S&P97
P/FCF?9.1CHEAP▾
Peers100
S&P91
EV/EBITDA?7.7CHEAP▾
Peers100
S&P92
EV/Sales?0.54CHEAP▾
Peers100
S&P97
Returns & Efficiency
ROE?342.2%STRONG▾
Peers50
S&P97
ROA?27.0%STRONG▾
Peers50
S&P97
Cash Flow & Enterprise
FCF?$56.3M
Enterprise Value?$663.7M
Fundamentals ratios updated end of day