12.26 USD
↘ 0.07 (0.55%)PRE MARKET (AS OF 04:17 AM EDT)
MediaAlpha, Inc. (MAX) is currently trading at $12.26. Our models show a "Neutral" technical signal alongside a "Sell" fundamental rating. Key drivers include a concerning Altman Z-Score in the distress zone, exceptional Return on Equity (342.2%) and a bullish Golden Cross on the moving averages. On the valuation side, MAX appears attractively valued relative to sector peers across key multiples.
Technical & fundamental data as of Aug 6, 2026.
Open?$12.35
High?$12.53
Low?$12.26
Prev. Close?$12.33
Volume?5
Avg. Volume?1.1M
VWAP?$12.41
Rel. Volume?0.00x
Bid / Ask
Bid?$12.26 × 100
Ask?$15.00 × 400
Spread?$2.74
Midpoint?$13.63
Valuation & Ratios
Market Cap?756.0M
Shares Out?53.0M
Float?32.3M
Float %?58.6%
P/E Ratio?7.78
P/B Ratio?26.61
EPS?$1.59
Dividend?0.81%
Ex-Dividend?N/A
News
Profile
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Employees
147
Market Cap
755.4M
Industry
SERVICES-BUSINESS SERVICES, NEC
Website
Listed
2020-10-28
Address
700 SOUTH FLOWER STREET
LOS ANGELES, CA 90017
Phone: 619-393-9368
LOS ANGELES, CA 90017
Phone: 619-393-9368
Technical OutlookNeutral
Strong SellNeutralStrong Buy
Long-Term (Tide)?– Neutral(0/3)
Medium-Term (Wave)?– Neutral(0/3)
Short-Term (Ripple)?– Neutral(0/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?40
Z-Score?6
Momentum?69
Short Sent.?51
Piotroski F-Score?4/9Mixed
Altman Z-Score?0.56Distress
Confidence?58%Low
Short InterestElevated
Short % of Float?8.40%Elevated
Short Interest?2.7M
Days to Cover?2.7
Free Float32.3M
Avg Daily Volume1.0M
Settlement Date2026-07-15
Financial Health
Current Ratio?1.29Adequate
Quick Ratio?1.29Adequate
Cash Ratio?0.18Low
Debt/Equity?6.22High
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score89/100
P/E?7.8CHEAP▾
Peers100
S&P97
P/B?26.61HIGH▾
Peers100
S&P3
P/S?0.62CHEAP▾
Peers100
S&P93
P/FCF?13.4CHEAP▾
Peers100
S&P79
EV/EBITDA?10.5CHEAP▾
Peers100
S&P78
EV/Sales?0.74CHEAP▾
Peers100
S&P97
Returns & Efficiency
ROE?342.2%STRONG▾
Peers50
S&P97
ROA?27.0%STRONG▾
Peers50
S&P97
Cash Flow & Enterprise
FCF?$56.3M
Enterprise Value?$909.0M
Fundamentals ratios updated end of day