12.67 USD
↗ 0.00 (0.01%)PRE MARKET (AS OF 05:58 AM EDT)
MediaAlpha, Inc. (MAX) is currently trading at $12.67. Both sides of the analysis point lower: technicals flash "Sell" and fundamentals confirm with a "Sell" reading. Key drivers include a concerning Altman Z-Score in the distress zone, exceptional Return on Equity (342.2%) and a bullish Golden Cross on the moving averages. On the valuation side, MAX appears attractively valued relative to sector peers across key multiples.
Technical & fundamental data as of Aug 26, 2026.
Open?$12.65
High?$12.69
Low?$12.65
Prev. Close?$12.67
Volume?N/A
Avg. Volume?886.7K
Bid / Ask
Bid?$12.60 × 100
Ask?$12.80 × 100
Spread?$0.20
Midpoint?$12.70
Valuation & Ratios
Market Cap?671.2M
Shares Out?53.0M
Float?32.3M
Float %?58.6%
P/E Ratio?6.90
P/B Ratio?23.62
EPS?$1.84
Dividend?0.92%
Ex-Dividend?N/A
News
Profile
MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Employees
147
Market Cap
671.2M
Industry
SERVICES-BUSINESS SERVICES, NEC
Website
Listed
2020-10-28
Address
700 SOUTH FLOWER STREET
LOS ANGELES, CA 90017
Phone: 619-393-9368
LOS ANGELES, CA 90017
Phone: 619-393-9368
Technical OutlookSell
Strong SellNeutralStrong Buy
Long-Term (Tide)?– Neutral(0/3)
Medium-Term (Wave)?▼ Bearish(-1/3)
Short-Term (Ripple)?▼ Bearish(-3/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?40
Z-Score?4
Momentum?69
Short Sent.?40
Piotroski F-Score?4/9Mixed
Altman Z-Score?0.32Distress
Confidence?57%Low
Short InterestElevated
Short % of Float?8.87%Elevated
Short Interest?2.9M
Days to Cover?3.9
Free Float32.3M
Avg Daily Volume735.5K
Settlement Date2026-08-14
Financial Health
Current Ratio?1.29Adequate
Quick Ratio?1.29Adequate
Cash Ratio?0.18Low
Debt/Equity?6.22High
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score89/100
P/E?6.9CHEAP▾
Peers100
S&P97
P/B?23.62HIGH▾
Peers100
S&P3
P/S?0.55CHEAP▾
Peers100
S&P95
P/FCF?11.9CHEAP▾
Peers100
S&P83
EV/EBITDA?9.5CHEAP▾
Peers100
S&P84
EV/Sales?0.67CHEAP▾
Peers100
S&P97
Returns & Efficiency
ROE?342.2%STRONG▾
Peers50
S&P97
ROA?27.0%STRONG▾
Peers50
S&P97
Cash Flow & Enterprise
FCF?$56.3M
Enterprise Value?$824.2M
Fundamentals ratios updated end of day