Known Unknowns

Substack by Allison Schrager · launched Mar 25, 2021

how risk drives our world, the macro economy, and markets. and pensions too.

Top in Finance
#523
Paid subscribers
10+ paid
Paid plan
$5/mo

Growth history

Subscribers (thousands, nightly)

6.0K on Sep 10, 2026 → 6.0K on Oct 21, 2026

Followers (thousands, nightly)

Rank in Substack’s finance leaderboard: #523 today · #468 a month ago

Stats worth sharing

Tracked since Sep 10, 2026 — 54 daily snapshots so far. The card below is built from what we track and refreshes nightly.

Percentile
Top 100%

of 525 ranked finance newsletters

Best rank seen
#447

on Sep 17, 2026

Rank, 30 days
−55 places
Reactions per post
46

average, recent posts

Reactions tracked
547

across 12 posts

Most-reacted post we have seen: We can't afford it anyway — 71 reactions on Apr 13, 2026.

Known Unknowns — rank, subscribers and growth, tracked by Stock Market Watch
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Recent posts

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Data: Substack public leaderboards and publication archives, refreshed nightly, plus public beehiiv sitemaps and recommendation pages, refreshed weekly. Source for this page: Known Unknowns. Subscriber counts are Substack’s own rounded public figures, so week-on-week changes move in steps. beehiiv audience sizes are self-reported by the publisher and are not verified. Last snapshot: Nov 9, 2026.