Trending Finance Newsletters

Who is actually growing in finance publishing. This tracks 880 newsletter on Substack’s public finance leaderboards plus 7 on beehiiv and self-hosted platforms, snapshots them every night, and compares this week against last.

Biggest climbers this week

Largest gain in leaderboard position over 7 days

  1. 1Geiger's Capital Gains#435 → #318+117
  2. 2OptionsANIMAL#411 → #297+114
  3. 3Över till annat#379 → #275+104
  4. 4NRI Personal Finance#510 → #408+102
  5. 5Collaborative Fund#406 → #322+84
  6. 6Reality Check#307 → #228+79
  7. 7Cofacto's Substack#418 → #353+65
  8. 8FinBoard.me#511 → #448+63
  9. 9The Journeyman#252 → #193+59
  10. 10Capital Markets Reimagined#458 → #400+58

Biggest fallers this week

Largest drop in leaderboard position over 7 days

  1. 1BeInCrypto Bonus#137 → #317−180
  2. 2Conks#99 → #197−98
  3. 3Deep-Value Stocks#213 → #300−87
  4. 4Dirtcheapstocks Substack#379 → #460−81
  5. 5Altered States of Monetary Consciousness#441 → #506−65
  6. 6Nonmaterial#338 → #393−55
  7. 7The Global Alpha by InCred Money#380 → #429−49
  8. 8Some Unpleasant Arithmetic#461 → #508−47
  9. 9ReadOn#478 → #525−47
  10. 10Becoming Berkshire#302 → #348−46

Subscriber gains

Substack rounds these counts, so only moves of 1,000+ are shown

  1. 1Maverick Equity Research—
  2. 2BD Investing—
  3. 3El rincón de Moclano—
  4. 4AI Street—
  5. 5TraderHC's Substack—

Just crossed a paid tier

Moved up a paid-subscriber bracket or earned a bestseller badge

  1. 1BD Investingno paid tier → 100+ paidBestseller 100
  2. 2Halal Trader10+ paid → 100+ paidBestseller 100
  3. 3Blake_VIC's Substack10+ paid → 100+ paidBestseller 100
  4. 4Shorts & Squeeze Corner10+ paid → 100+ paidBestseller 100
  5. 5AI Streetno paid tier → 100+ paidBestseller 100
  6. 6TraderHC's Substackno paid tier → 10+ paid10+ paid
  7. 7STR Daily Dealno paid tier → 10+ paid10+ paid
  8. 8Equity Empireno paid tier → 10+ paid10+ paid

New to the top 100

Entered the top 100 in the last 7 days

  1. 1Brinker Advisorwas #109#88
  2. 2Principled Perspectiveswas #142#92
  3. 3Private Equity Insightswas #112#94

Dropped out of the top 100

  1. 1Stay-At-Home Macro (SAHM)now #101was #81
  2. 2Money Africa’s Newsletternow #126was #90
  3. 3Conksnow #197was #99

Follower gains

Follower counts are exact, unlike subscriber counts

  1. 1Eltoro Market Insights1.1M followers+18K
  2. 2Unusualwhales Newsletter444K followers+14K
  3. 3Better Brain43K followers+9.3K
  4. 4MaxDividends256K followers+6.2K
  5. 5Principled Perspectives231K followers+4.5K
  6. 6SocialReCap - The Newsletter285K followers+3.9K
  7. 7Macro Notes69K followers+3.6K
  8. 8She heals financially.91K followers+3.4K
  9. 9Hot Girls Save Money100K followers+2.8K
  10. 10The 5-Minute Finance140K followers+2.3K

Hottest posts this week

Ranked by reactions plus twice restacks — hover a title for the full post

  1. 1LIONS... WHAT WE ARE ABOUT TO SEE IS GOING TO SHOCK THE WORLD. (A MULTI-POLAR CRISIS IS EVENT UNFOLDING IN REAL TIME). Multiple Updates. MannarinoGregory’s Newsletter · Oct 21, 2026575
  2. 2CONTAGION... THE SYMPTOMS OF THE DISEASE ARE SPREADING FASTER. (AND MILLIONS WILL DIE). MannarinoGregory’s Newsletter · Oct 20, 2026497
  3. 3FOOD SHORTAGES ARE COMING... (“TO CONTROL A POPULATION… STARVE THEM. MAKE THEM SUFFER… MAKE THEM BEG FOR A SOLUTION.”) MannarinoGregory’s Newsletter · Oct 19, 2026426
  4. 4Citrini TherapeuticsCitrini Research · Oct 20, 2026400
  5. 5SITUATION CRITICAL... WALL STREET SET TO TUMBLE AS THE DEBT CRISIS, ENERGY CRISIS, AND U.S. ECONOMIC SHOCKS COLLIDE... (BE READY FOR ANYTHING). MannarinoGregory’s Newsletter · Oct 22, 2026399
  6. 6LIONS ALERT! THE NEXT PHASE OF FINANCIAL/ECONOMIC SHOCK. ENERGY.. HIGHER INFLATION... CREDIT/DEBT MARKETS... (AND WE HAVEN’T SEEN ANYTHING YET). MannarinoGregory’s Newsletter · Oct 18, 2026395
  7. 7Foundations: Performance in the Next Bear Market & the Caldera Under S. Park & WallCassandra Unchained · Oct 17, 2026377
  8. 8CoreWeave ($CRWV): $34 Billion of Equity and Bonds Yielding 15%...How? (Part 1)JunkBondInvestor · Oct 20, 2026 · CRWV347
  9. 9Ray Dalio says we’re past the point of no returnGraham’s Newsletter · Oct 19, 2026310
  10. 10Trump Has 15 Days and Iran Has Five Years. That Is the Whole Election.Capital Mischief · Oct 19, 2026286
  11. 11Compression, The End of MoatsCassandra Unchained · Oct 22, 2026266

Most followed writers

Exact follower counts from public Substack profiles

  1. 1The CapitalistMatthew Miller1.7M
  2. 2Eltoro Market InsightsHarry Colt1.1M
  3. 3Compounding QualityCompounding Quality594K
  4. 4De KwaliteitsbeleggerCompounding Quality594K
  5. 5Unusualwhales NewsletterUnusual Whales444K
  6. 6Cassandra UnchainedMichael Burry401K
  7. 7How They Make MoneyApp Economy Insights365K
  8. 8Stephen Leeb, PhD > Turbulent Times Investor NewsStephen Leeb, PhD347K
  9. 9Belanger Trading SquawkJosh Belanger322K
  10. 10Citrini ResearchCitrini299K

Newest launches on the board

Started in the last 120 days and already ranking

  1. 1Seaside Success Storylaunched Aug 24, 2026#21
  2. 2Better Brainlaunched Sep 4, 2026#30
  3. 3Earn on Your Termslaunched Sep 5, 2026#137
  4. 4Ekonomiguidenlaunched Aug 11, 2026#298
  5. 5Melea Johnsonlaunched Oct 13, 2026#321
  6. 6Offbeat Alphalaunched Aug 15, 2026#392
  7. 7Nonmateriallaunched Aug 1, 2026#393
  8. 8Capital Markets Reimaginedlaunched Aug 3, 2026#400
  9. 9NRI Personal Financelaunched Aug 4, 2026#408
  10. 10Onramp Researchlaunched Sep 1, 2026#441

Most recommended on beehiiv

Organic recommendations only, paid boosts excluded

  1. 1Best Ever CREdiscovered via recommendations1×
  2. 2Crypto Pragmatist by M6 Labsdiscovered via recommendations1×
  3. 3Exec Sum1×
  4. 4How to Investdiscovered via recommendations1×
  5. 5Milk Road Cryptodiscovered via recommendations1×
  6. 6Stocks Telegraph Morningdiscovered via recommendations1×
  7. 7Visual Brunchdiscovered via recommendations1×
  8. 8Web3 Investor Briefing by w3.groupdiscovered via recommendations1×
See the beehiiv graph →

Gone quiet

No new post in 21 days or more

Everything tracked is still publishing.

See all publish cadence →

Tickers newsletters are talking about

Extracted from post titles in the last 7 days

  1. 1ASML5 posts5 newsletters
  2. 2SPCX11 posts4 newsletters
  3. 3NFLX7 posts4 newsletters
  4. 4META9 posts3 newsletters
  5. 5NVDA5 posts3 newsletters
  6. 6TSM3 posts3 newsletters
  7. 7TSLA5 posts2 newsletters
  8. 8IBM3 posts2 newsletters
  9. 9JNJ2 posts2 newsletters
  10. 10CRWD2 posts2 newsletters
  11. 11CRWV2 posts2 newsletters
  12. 12TXN2 posts2 newsletters
See every ticker →

Related

Data: Substack public leaderboards and publication archives, refreshed nightly, plus public beehiiv sitemaps and recommendation pages, refreshed weekly. Subscriber counts are Substack’s own rounded public figures, so week-on-week changes move in steps. beehiiv audience sizes are self-reported by the publisher and are not verified. Last snapshot: Oct 23, 2026.

Looking for our own nightly market recap instead? Read the market digest.