How They Make Money

Substack by App Economy Insights · launched Oct 18, 2022

Weekly business breakdowns delivered by a Silicon Valley senior finance executive. Join investors, visual thinkers, and data-driven professionals. Become a smarter decision-maker in minutes.

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What they write about

Visual business breakdowns explaining how individual companies make money, written by a technology finance executive. Regular features include earnings visuals, weekly roundups of reported results across dozens of tickers, and deep dives into software, semiconductor and consumer-hardware businesses.

  • business breakdowns
  • earnings
  • software
  • semiconductors
  • technology companies
  • data visualisation

Recent examples: ☁️ Amazon: The $1 Trillion Bet · 📊 Earnings Visuals (10/2026)

Written from How They Make Money’s own published post titles and openings in Sep 11, 2026. It describes the subjects the newsletter covers, not its views, and is not investment advice.

Most-mentioned tickers

Symbols named in the headline of a post from the last 30 days, most-covered first. The number is how many of those posts mentioned it.

ABTASMLAXPBACBLKDPZIBMJNJLRCXMETASAPSCHW

Read from 2 post headlines in the last 30 days. A newsletter that names a company only in the body of a post will not appear here, and a mention is not a recommendation — it only means the symbol came up.

Growth history

Subscribers (thousands, nightly)

334K on Sep 10, 2026 → 346K on Oct 21, 2026

Followers (thousands, nightly)

Rank in Substack’s finance leaderboard: #8 today · #8 a week ago · #8 a month ago

Stats worth sharing

Tracked since Sep 10, 2026 — 62 daily snapshots so far. The card below is built from what we track and refreshes nightly.

Percentile
Top 2%

of 525 ranked finance newsletters

Best rank seen
#7

on Oct 26, 2026

Followers added
+46K

since tracking began

Posts
11

last 30 days

Reactions per post
82

average, recent posts

Reactions tracked
3.0K

across 37 posts

Tickers covered
53

in tracked posts

Most-reacted post we have seen: 🚀 SpaceX + Tesla: One Musk Empire? — 109 reactions on Oct 20, 2026.

How They Make Money — rank, subscribers and growth, tracked by Stock Market Watch
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Recent posts

  • ☁️ Amazon: The $1 Trillion Bet

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 🔎 Google: The AI Paradox 📊 Earnings Visuals (10/2026) 🤖 How Anthropic Makes Money 💻 PRO: Microsoft Azure Hits 48% Amazon CEO Andy Jassy believes AWS can become a $1 trillion annual revenue business within five to ten years. That’s more than five times its current $184 billion run rate. AWS growth accelerated to 39% in Q3, backlog reached $578 billion, and Jassy now expects growth above 40% in both 2027 and 2028. But the price tag is mind-boggling. Amazon’s trailing free cash flow plunged to…

  • 📊 Earnings Visuals (10/2026)

    🔥 The October report is here! All the key earnings visuals from the past month in one place. ✔️ Cut through the noise with clear, concise financial snapshots. ✔️ See revenue trends, profit margins, and key takeaways instantly. Download the full report below or log in to your account. Inside the October report: 🚀 IPO Deep Dives : Anthropic, SpaceX. ☁️ Mega-Caps : Alphabet, Microsoft, Amazon, Meta, Tesla. 🧩 Chips : TSMC, ASML, Samsung, SK hynix, Intel, KLA, Lam, Sandisk. 💊 Healthcare : Lilly, J&J, UNH, Abbott, AbbVie, AstraZeneca. 💳 Fintech : Amex, Visa, Mastercard, PayPal, Robinhood…

  • 📊 PRO: Microsoft Azure Hits 48%

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 🔎 Google: The AI Paradox 🤖 How Anthropic Makes Money Premium members get: 📊 Monthly reports : 200+ companies visualized. 📩 Tuesday articles : Exclusive deep dives and insights. 📚 Access to our archive : Hundreds of business breakdowns. PRO members get everything PLUS : 📩 Saturday PRO reports : Timely insights on the latest earnings. One notable omission from today’s roundup is Amazon . Its Q3 results deserve a standalone deep dive, so we’re saving that analysis for Tuesday’s issue. Today at…

  • 🔎 Google: The AI Paradox

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 🤖 How Anthropic Makes Money 🕶️ Meta’s AI Bet Takes Shape 🍿 Netflix: YouTube Pulls Away 🚀 SpaceX + Tesla: One Musk Empire? “Ah shit, here we go again.” Google shares plunged 13% after earnings, and you might be feeling déjà vu. Investors are worried about the future of Search . Again. But this time, the concern is more tangible. Queries are growing at their fastest pace in five years, yet revenue growth is slowing, with AI Mode monetizing at lower rates. Meanwhile, Cloud revenue doubled and…

  • 🤖 How Anthropic Makes Money

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 💯 How To Find 100-Baggers 🕶️ Meta’s AI Bet Takes Shape 🍿 Netflix: YouTube Pulls Away 🚀 SpaceX + Tesla: One Musk Empire? 🤖 Anthropic is going public The company behind Claude is growing faster than we’ve ever seen in software. Founded only five years ago, it’s already challenging the world’s largest technology companies for the future of AI. Anthropic finally filed its S-1, revealing a business that generated $16.3 billion in revenue in the first half of 2026, up 14x year-over-year. The…

  • 📊 PRO: Meta’s AI Bet Takes Shape

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 🍿 Netflix: YouTube Pulls Away 🚀 SpaceX + Tesla: One Musk Empire? Premium members get: 📊 Monthly reports : 200+ companies visualized. 📩 Tuesday articles : Exclusive deep dives and insights. 📚 Access to our archive : Hundreds of business breakdowns. PRO members get everything PLUS : 📩 Saturday PRO reports : Timely insights on the latest earnings. Today at a glance: 🕶️ Meta : AI Bet Takes Shape 🚖 Tesla : $5 Billion CapEx Reversal 🧴 P&G : Volume Returns 🧠 Lam Research : AI's Storage Problem…

    METATSLALRCXSAPTXNIBMAXPABT

  • 🍿 Netflix: YouTube Pulls Away

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 🚀 SpaceX + Tesla: One Musk Empire? 🏦 Big Banks Face a New Reality ⚡️ TSMC: Not Slowing Down ☁️ Micron Raises The Floor Netflix has proved that streaming can generate enormous profits. But can it sustain growth when viewers have more entertainment choices than ever? Management admits recent execution has been hit or miss, and the company is replacing longtime content chief Bela Bajaria with former Disney executive Peter Rice , signaling a renewed push for watercooler hits. The stock price has…

  • 🚀 SpaceX + Tesla: One Musk Empire?

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: ⚡️ TSMC: Not Slowing Down ☁️ How Nscale Makes Money 🏦 Big Banks Face a New Reality 📊 PRO: ASML, J&J, BlackRock, and more SpaceX just delivered its first profitable quarter as a public company. Revenue surged 161% to $14.6 billion , and net income reached $4.4 billion . The rebranded Super Intelligence (SI) segment now generates more revenue than Starlink, transforming the rocket manufacturer into an AI powerhouse. But that growth came with nearly $20 billion in quarterly CapEx. An even bigger…

  • 📊 PRO: This Week in Visuals

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: ⚡️ TSMC: Not Slowing Down 💯 How To Find 100-Baggers ☁️ Oracle: 850 Megawatts Later 🏦 Big Banks Face a New Reality Premium members get: 📊 Monthly reports : 200+ companies visualized. 📩 Tuesday articles : Exclusive deep dives and insights. 📚 Access to our archive : Hundreds of business breakdowns. PRO members get everything PLUS : 📩 Saturday PRO reports : Timely insights on the latest earnings. Today at a glance: 🔬 ASML : Demand Reaches 2030 💊 J&J : MedTech Needs Work 💼 UnitedHealth…

    ASMLJNJUNHBACBLKSCHWDPZ

  • ⚡ TSMC: Not Slowing Down

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: ☁️ Micron Raises The Floor 💍 How Oura Makes Money 🏦 Big Banks Face a New Reality ⚡️ How SB Energy Makes Money 💸 AI’s debt problem Financing is the latest obstacle in the AI infrastructure boom. CoreWeave shares plunged more than 15% on Wednesday, while yields on some of its bonds have climbed above 16%, a level associated with distressed debt. The NVIDIA-backed cloud provider has taken on tens of billions of dollars in debt to build the data centers powering the AI boom. The pressure extends…

  • 🏦 Big Banks Face a New Reality

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 💯 How To Find 100-Baggers ☁️ Oracle: 850 Megawatts Later ⚡️ How SB Energy Makes Money 📈 Stock Buybacks & Dividends Explained A new earnings season is here, with the big banks kicking us off. Later this week, we’ll have a look at TSMC and ASML for our first signals from the AI infrastructure boom. AI is already making waves in banking. JPMorgan CEO Jamie Dimon warned today about letting AI agents access customer accounts: “If people are using them, they should understand the risk. […] We’re not…

  • 📊 PRO: This Week in Visuals

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 💯 How To Find 100-Baggers ☁️ How Nscale Makes Money Premium members get: 📊 Monthly reports : 200+ companies visualized. 📩 Tuesday articles : Exclusive deep dives and insights. 📚 Access to our archive : Hundreds of business breakdowns. PRO members get everything PLUS : 📩 Saturday PRO reports : Timely insights on the latest earnings. Today at a glance: 🥤 PepsiCo : International Takes Over 🛩️ Delta : Fuel Eats the Upside 🍺 Constellation : SpikedAde Joins the Mix 🌿 Tilray : BrewDog Carries…

    PEPDALSTZTLRY

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Data: Substack public leaderboards and publication archives, refreshed nightly, plus public beehiiv sitemaps and recommendation pages, refreshed weekly. Source for this page: How They Make Money. Subscriber counts are Substack’s own rounded public figures, so week-on-week changes move in steps. beehiiv audience sizes are self-reported by the publisher and are not verified. Last snapshot: Nov 10, 2026.