How They Make Money

Substack by App Economy Insights · launched Oct 18, 2022

Weekly business breakdowns delivered by a Silicon Valley senior finance executive. Join investors, visual thinkers, and data-driven professionals. Become a smarter decision-maker in minutes.

Top in Finance
#8
Paid leaderboard
#48
Subscribers
334K

rounded by Substack

Paid subscribers
1,000+ paid
Badge
Bestseller 1k
Followers
352K
Paid plan
$29/mo
Recommends
0

other newsletters

Growth history

Rank in Substack’s finance leaderboard: #8 today

Stats worth sharing

Tracked since Sep 10, 20261 daily snapshot so far. The card below is built from what we track and refreshes nightly. It is free for How They Make Money to post, embed or send to readers, as long as the watermark stays on it.

Percentile
Top 2%

of 525 ranked finance newsletters

Best rank seen
#8

on Sep 10, 2026

Posts
12

last 30 days

Reactions per post
78

average, recent posts

Reactions tracked
939

across 12 posts

Most-reacted post we have seen: ☁️ Alibaba: The AI Payback 103 reactions on Aug 21, 2026.

How They Make Money — rank, subscribers and growth, tracked by Stock Market Watch
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Recent posts

  • 💍 How Oura Makes Money

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 📈 How to Invest in IPOs 📊 Earnings Visuals (8/2026) ❄️ Snowflake & Palo Alto Networks 💻 PRO: Broadcom, Dell, MongoDB… 💍 Oura is going public Oura started as a niche sleep tracker and has become one of the breakout consumer health products of the decade. It still looks like a hardware company. But the S-1 tells a more interesting story. Revenue surged 74% Y/Y to $1.2 billion in the first nine months of FY26, which ends in September. The company is profitable, and 5 million members now pay for…

  • 📊 PRO: This Week in Visuals

    Over 300,000 subscribers turn to us for business and investment insights. In case you missed it: 📊 Earnings Visuals (8/2026) ❄️ Snowflake & Palo Alto Networks Premium members get: 📊 Monthly reports : 200+ companies visualized. 📩 Tuesday articles : Exclusive deep dives and insights. 📚 Access to our archive : Hundreds of business breakdowns. PRO members get everything PLUS : 📩 Saturday PRO reports : Timely insights on the latest earnings. Today at a glance: 📈 Broadcom : AI Target Jumps 💻 Dell : Margins Catch Up 📡 HPE : Juniper Starts Paying Off 🌱 MongoDB : Enterprise Advanced Roars…

  • ❄️ Snowflake: AI Fuels Consumption

    Over 300,000 subscribers turn to us for business and investment insights In case you missed it: 💻 Software Strikes Back 📊 Earnings Visuals (8/2026) 🤖 NVIDIA: Can’t Build Fast Enough 💰 Stock-Based Compensation Explained Software Strikes Back: Part Deux For the past two years, software investors have worried that AI would eat into seats, pricing, and eventually the software model itself. This week, Palo Alto Networks and Snowflake showed the other side of that trade. Palo Alto is seeing AI create more identities, traffic, and attack surfaces to secure. Snowflake is seeing AI workloads drive…

  • 📊 Earnings Visuals (8/2026)
  • 📊 PRO: This Week in Visuals
  • 🤖 NVIDIA: Can’t Build Fast Enough
  • 💻 Software Strikes Back
  • 📊 PRO: This Week in Visuals
  • ☁️ Alibaba: The AI Payback
  • 💰 Wall Street's Top Stocks in Q2
  • 📊 PRO: This Week in Visuals
  • ☁️ Neocloud Economics

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Data: Substack public leaderboards and publication archives, refreshed nightly, plus public beehiiv sitemaps and recommendation pages, refreshed weekly. Source for this page: How They Make Money. Subscriber counts are Substack’s own rounded public figures, so week-on-week changes move in steps. beehiiv audience sizes are self-reported by the publisher and are not verified. Last snapshot: Sep 10, 2026.