Home » Finance Newsletters » Substack » In The Money by Zerodha In The Money by Zerodha Substack by Zerodha · launched Aug 23, 2025
Let's be real: the trading space is packed with hype and clickbait content that makes it nearly impossible to find what actually matters. Through this newsletter (and our accompanying video series), we're taking the long road to understanding trading.
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Top in Finance #127 Subscribers 45K rounded by Substack
Followers 220K Recommends 7 other newsletters
Growth history Subscribers (thousands, nightly) 42K on Sep 10, 2026 → 45K on Oct 20, 2026
Followers (thousands, nightly) Rank in Substack’s finance leaderboard: #127 today · #130 a week ago · #115 a month ago
Stats worth sharing Tracked since Sep 10, 2026 — 41 daily snapshots so far. The card below is built from what we track and refreshes nightly.
Percentile Top 25% of 525 ranked finance newsletters
Best rank seen #105 on Sep 23, 2026
Rank, 7 days +3 places
Rank, 30 days −12 places Subscribers added +3.0K since tracking began
Followers added +16K since tracking began
Reactions per post 20 average, recent posts
Reactions tracked 494 across 25 posts
Tickers covered 1 in tracked posts
Most-reacted post we have seen: 4 Research Papers That Explain How Markets Can Be Beaten — 57 reactions on Aug 30, 2026.
Embed code Recent posts Weekly Market Metrics | Has NIFTY Finally Bottomed? Oct 18, 2026 14 reactions 1 comments 0 restacks
The Day Black-Scholes Broke — And the Origins of Option Greeks Oct 14, 2026 17 reactions 2 comments 0 restacks
Market Legends — Ep. 1: Jim Simons Oct 12, 2026 20 reactions 2 comments 1 restacks
Weekly Market Metrics | Nifty’s First Bounce in 9 Weeks Oct 11, 2026 11 reactions 0 comments 0 restacks
We tested Covered Calls on 10 Indian stocks Oct 10, 2026 21 reactions 3 comments 2 restacks
Weekly Market Metrics | Nifty’s 8-Week Losing Streak Oct 4, 2026 15 reactions 1 comments 1 restacks
The Truth About Order Flow: What Are You Really Seeing? Sep 28, 2026 18 reactions 1 comments 1 restacks
Weekly Market Metrics | What Happens Next? Sep 27, 2026 20 reactions 2 comments 2 restacks
Dual Momentum: When to Buy and When to Stay Out Sep 21, 2026 18 reactions 0 comments 0 restacks
Weekly Market Metrics | Nifty’s Six-Week Slide Sep 20, 2026 13 reactions 0 comments 0 restacks
Why Do Winners Keep Winning? Sep 17, 2026 33 reactions 0 comments 4 restacks
The Story of the Indicator Sep 15, 2026 23 reactions 0 comments 0 restacks
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Data: Substack public leaderboards and publication archives, refreshed nightly, plus public beehiiv sitemaps and recommendation pages, refreshed weekly. Source for this page: In The Money by Zerodha . Subscriber counts are Substack’s own rounded public figures, so week-on-week changes move in steps. beehiiv audience sizes are self-reported by the publisher and are not verified. Last snapshot: Oct 20, 2026.