In The Money by Zerodha
Let's be real: the trading space is packed with hype and clickbait content that makes it nearly impossible to find what actually matters. Through this newsletter (and our accompanying video series), we're taking the long road to understanding trading.
- Top in Finance
- #96
- Followers
- 228K
- Recommends
- 7
other newsletters
Growth history
Subscribers (thousands, nightly)
42K on Sep 10, 2026 → 45K on Oct 21, 2026
Followers (thousands, nightly)
Rank in Substack’s finance leaderboard: #96 today · #97 a week ago · #137 a month ago
Stats worth sharing
Tracked since Sep 10, 2026 — 62 daily snapshots so far. The card below is built from what we track and refreshes nightly.
- Percentile
- Top 19%
- Best rank seen
- #95
- Rank, 7 days
- +1 place
- Rank, 30 days
- +41 places
- Followers added
- +25K
- Posts
- 12
- Reactions per post
- 19
- Reactions tracked
- 659
- Tickers covered
- 1
of 525 ranked finance newsletters
on Nov 5, 2026
since tracking began
last 30 days
average, recent posts
across 34 posts
in tracked posts
Most-reacted post we have seen: 4 Research Papers That Explain How Markets Can Be Beaten — 57 reactions on Aug 30, 2026.
Recent posts
- The Fortnightly Show | When will FIIs return to India? Where are the next opportunities?
Welcome to the second edition of The Fortnightly Show, a new series where we bring together market experts every two weeks to discuss markets, the economy, macroeconomics, geopolitics, and technicals — and how they all fit together. In this edition, we are joined by Amit Kumar Gupta (SEBI Registered Research Analyst – INH100009327) and Nooresh Merani (SEBI Registered Research Analyst – INH000008075), with Sandeep Rao (SEBI Registered Research Analyst – INH000013059) as the host. We discuss the latest US Federal Reserve decision and its impact on global markets and the Indian rupee. We explore…
- Weekly Market Metrics | Is the Worst Behind Us?
Welcome to Weekly Market Metrics. I’m Sandeep Rao. We are in Week 44, and this one came packed with headlines. Let’s start overseas. The US Federal Reserve kept its benchmark interest rate unchanged , maintaining the target range at 3.75%–4.00% . But 2 of the 12 voting members wanted a hike, and markets are now pricing in roughly an 85% chance of one in December. Then came big tech earnings. Alphabet, Google’s parent, missed revenue expectations, and that revived worries about how much it is spending on AI. The stock fell 12% in a single day — the second-biggest one-day loss in market value…
- We backtested pre-earnings Option buying
Welcome to The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere. I am Sandeep Rao. If you trade stock options, or even if you trade just index options, you would have come across something called earnings trades , or results trades . As the results date comes closer, option premiums on that stock start going up. And right after the results announcement, they drop sharply. Traders call this the “IV crush.” Now, we all know the IV crush is real. You only have to watch a stock’s option prices through one results season to see it. But…
- Beyond Momentum: The World of Factor Investing
Welcome to The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere. I am Sandeep Rao. Did you know there are only a handful of fundamental ways to build a winning stock portfolio — and momentum, which we’ve spent the last two editions on, is just one of them? What about the others? This is part three of our series on momentum — but today, we’re not going to talk about momentum. In part one, we built a relative momentum portfolio from scratch — universe, filters, ranking, rebalance. In part two, we brought in absolute momentum and…
- Market Legends Ep.2: Paul Tudor Jones
Welcome to the Midweek edition of The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere. Imagine it’s 1986. The stock market has been in a roaring bull market for four years. The Dow Jones has gone from under 800 to over 1,800, and it’s still going up. Everyone around you is making money, and nobody seems to think the rally will stop. But you’re looking at a chart. It’s the chart of the 1980s laid over the chart of the 1920s, the decade that ended in the crash of 1929. And the two charts match, fairly closely — the correlation is…
- Good Question Ep. 1: Answering Your Trading Questions
Hello and welcome to Good Question, our new Q&A series. Today’s edition is a little different from what you usually see on this channel. So far, we’ve had two kinds of editions: The Long & Short, where we take one idea and walk through its history, its logic, and usually a backtest; and the deep-dive editions, where we go deeper into a single concept. This is a new category. Last week, I put out a few community posts asking if you wanted any of your questions answered. Many of you wrote in — asking about trading edges, option strategies, algo trading, intraday trading, and a few other things…
- Weekly Market Metrics | Is There More Pain Ahead?
Welcome to Weekly Market Metrics. I’m Sandeep Rao. We are in Week 43, and honestly, looking at my portfolio right now, I feel like wailing. Friday’s close put the Nifty down roughly 14% from its peak. We’ve seen lower levels earlier this year, but somehow, with the year winding down and only about ten weeks left in 2026, it just hits differently — and it feels a whole lot worse. To top it off, gold, which was supposed to act as our safety net, hasn’t really been doing its job. This feels like a bear market, though technically it isn’t one — we are on the periphery of one. But yes, I’m just…
- What happens after a stock hits a 52-Week High?
Welcome to The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere. I am Sandeep Rao. If you open any scanner, or even sometimes inside trading apps, you’ll see a number that’s quite prominent. It could be a column that says “stocks at 52-week high.” That caught my curiosity, and I wondered if it’s of any use. Recently, while researching for an edition and re-reading William O’Neil’s book How to Make Money in Stocks , I came across an interesting point. He writes that of the thousands of investors who attended his lectures, 98% said…
- Introducing: The Fortnightly Show
Welcome to the first episode of The Fortnightly Show, a new series where we bring together market experts every two weeks to discuss markets, the economy, macroeconomics, geopolitics, and technicals — and how they all fit together. In this edition, we are joined by Amit Kumar Gupta (SEBI Registered Research Analyst – INH100009327) and Nooresh Merani (SEBI Registered Research Analyst – INH000008075), with Sandeep Rao (SEBI Registered Research Analyst – INH000013059) as the host. We discuss how India's equity market is evolving and the role of the Nifty 50 in representing the broader market. We…
- Weekly Market Metrics | Has NIFTY Finally Bottomed?
Welcome to Weekly Market Metrics. I’m Sandeep Rao, and we’re in Week 42 of 2026. Good news for traders first. The Securities and Exchange Board of India (SEBI) will once again settle expiring futures and options on a 30-minute Volume Weighted Average Price (VWAP) instead of a closing auction. The Closing Auction Session (CAS), live since 3rd August, drew complaints about price spikes and thin liquidity. The change kicks in on 7 December . I wish they had made it earlier, but that’s okay. Next, Indian investors seem to have refused to blink even through a market crash. In September , even as…
- The Day Black-Scholes Broke — And the Origins of Option Greeks
Welcome to the Midweek edition of The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere. If you’ve been following this series, you’ll remember that a couple of weeks back we told the story of the Black-Scholes formula — where it came from, and the strange, century-long trail of accidents that led to it. But if you trade options, you know that story doesn’t quite end there. The moment you open Kite or Sensibull, you’re sure to notice the Greeks — delta, gamma, theta, vega — and one more number: volatility. And if you’ve ever paused…
- Market Legends — Ep. 1: Jim Simons
Welcome to the Midweek edition of The Long and the Short — a show where you can expect an honest take on trading, something you won’t hear elsewhere. As traders or investors, there’s one question that’s probably crossed your mind at some point. Is there anybody out there who’s consistently beaten the market? Not for a year or a few years, but for decades consistently. Many years ago I went looking for it and landed on an obscure name in the Institutional Investor magazine. Over the years, the same name kept coming up. A man who ran a fund that returned close to 39% a year, annualized for…
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Data: Substack public leaderboards and publication archives, refreshed nightly, plus public beehiiv sitemaps and recommendation pages, refreshed weekly. Source for this page: In The Money by Zerodha. Subscriber counts are Substack’s own rounded public figures, so week-on-week changes move in steps. beehiiv audience sizes are self-reported by the publisher and are not verified. Last snapshot: Nov 10, 2026.