Prime Time

Substack by Bec Wilson · launched Oct 3, 2023

Our late forties, fifties, sixties and even early seventies are our Prime Time! These are our best years. Grab them with both hands! Understand how money, meaning, health and happiness works so you get the best out of them. Join me weekly! It's free

Top in Finance
#32
Followers
168K
Recommends
3

other newsletters

What they write about

An Australian podcast and newsletter for people in their late forties and beyond, covering retirement and later-life planning. Recurring subjects include superannuation funds, financial advice regulation, property and wealth building in Australia, and midlife health, alongside travel and personal interviews.

  • retirement planning
  • superannuation
  • australia
  • financial advice
  • midlife health
  • podcast

Recent examples: The Spring Reset: What actually works to lose belly fat and gain strength? · "I'm Free!": Alan Kohler on leaving the ABC, what's next and his economic outlook

Written from Prime Time’s own published post titles and openings in Sep 11, 2026. It describes the subjects the newsletter covers, not its views, and is not investment advice.

Growth history

Subscribers (thousands, nightly)

73K on Sep 10, 2026 → 74K on Oct 21, 2026

Followers (thousands, nightly)

Rank in Substack’s finance leaderboard: #32 today · #29 a week ago · #28 a month ago

Stats worth sharing

Tracked since Sep 10, 2026 — 62 daily snapshots so far. The card below is built from what we track and refreshes nightly.

Percentile
Top 7%

of 525 ranked finance newsletters

Best rank seen
#24

on Sep 11, 2026

Rank, 7 days
−3 places
Rank, 30 days
−4 places
Followers added
+3.0K

since tracking began

Posts
4

last 30 days

Reactions per post
7

average, recent posts

Reactions tracked
142

across 20 posts

Tickers covered
2

in tracked posts

Most-reacted post we have seen: Bonus episode: The best performing super funds of 2025/26 and how to compare yours — 11 reactions on Aug 10, 2026.

Prime Time — rank, subscribers and growth, tracked by Stock Market Watch
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Recent posts

  • The Spring Reset: What actually works to lose belly fat and gain strength?

    Spring is well and truly here, and for a good few months now I’ve been focussed on my health. And, I feel like it’s becoming a continuous improvement project. I’m looking at the warmer months ahead and thinking it’s time to get a bit smarter about how I’m looking after my body and how to get the right results - strength, sensible weight loss and good energy. But there’s so much advice out there, and sometimes it feels like everybody has a different answer. Should we be eating less? Cutting carbs? Fasting? Walking 10,000 steps a day? Lifting heavier weights? Eating more protein? So, this week…

  • "I'm Free!": Alan Kohler on leaving the ABC, what's next and his economic outlook

    After 31 years presenting the ABC’s finance report, Alan Kohler has become one of the most familiar faces in Australian financial journalism. And now, at 74, he’s stepping away from the news desk. But is he actually retiring? Well, not quite! Sounds to me like he’s heading into his Prime Time! This week on Prime Time, I had the pleasure of sitting down with Alan to talk about his decision to leave the ABC, what he’s looking forward to in this next chapter, and why he has absolutely no intention of giving up the work he loves. And of course, I couldn’t have one of Australia’s best-known…

  • Retire the Fear: How to stop feeling overwhelmed by big financial decisions

    [Ad] - Before we start — a big thanks to our podcast sponsor this week, AMP Super Don’t let fear play a role in your retirement Only 52% of Australians feel financially confident about retirement 1 . That’s because confidence isn’t just about how much super you’ve got. It’s about understanding your options and having support when you need it. That’s why we created Retire the Fear : to help turn assumptions into answers. It’s also why AMP Super is one of only eight funds to receive the Epic Retirement Tick, powered by Chant West and the Epic Retirement Institute. Retire the Fear with the fund…

  • Big Little Truths about life, love and turning 60 with Liane Moriarty

    I have to admit, I was a bit of a fangirl this week. I had the absolute pleasure of sitting down with one of Australia’s most successful and much-loved authors, Liane Moriarty, whose books have sold millions of copies around the world and inspired some extraordinary television adaptations, including Big Little Lies. And she’s back with a brand new novel, Big Little Truths, which takes us back into the lives of Madeleine, Celeste, Jane and the other characters we first met ten years ago. But here’s what I found particularly fascinating about our conversation. Liane is turning 60 this year. Her…

  • The way we use cards has changed: Here's what you need to know

    This week, we’re doing a wallet audit. From 1 October, card surcharges have officially been banned at checkout, which means you’ll no longer be charged an extra fee when you tap your card to pay. On the surface, that sounds brilliant. But there’s more going on here than simply getting rid of that annoying little surcharge. So, to help me understand what’s actually going on, where those costs are going and, importantly, whether the cards sitting in our wallets are still giving us real value, I’m joined this week on Prime Time by financial educator and author Nicole Pedersen-McKinnon. Together…

  • Announcing the 2026/27 Epic Retirement Tick: Which funds made the cut?

    The Epic Retirement Tick is back for its second year. Last year, together with Chant West, we launched the Epic Retirement Tick to give Australians a clearer way to understand how well their super fund is preparing to support them as they approach and move through retirement. Now, twelve months on, it’s time to see what’s changed. So in this week’s episode of Prime Time , I sit down once again with Ian Fryer, General Manager at Chant West, to reveal the results of the Epic Retirement Tick for 2026/27. Together, we unpack what’s changed in year two, where we’ve lifted the bar and, of course…

  • Tales from a cruise ship historian: The real Viking stories with Geoff Peters

    Ad - Before we start — a big thanks to our podcast sponsor this week, Viking Explore the world ‘The Viking Way’ ‘The Viking Way’ of exploration invites you to experience and understand the world more deeply. Onboard historians reveal the stories behind each destination, while local guides and regional cuisine connect you with its culture and traditions. Elegant Scandinavian spaces, no children and no casinos, create a calm atmosphere in which to reflect, reconnect and feel renewed. With voyages to all seven continents and flights now included up to the value of $2,800pp* on 2027-2029 sailings…

  • Families and money: Giving it, inheriting it and protecting it

    If you’re in your 50s or 60s and have adult children, there’s a good chance you’ve thought about helping them financially. With the cost of housing where it is, many of us want to help our kids get into the property market if we can. Maybe it’s money towards a deposit, help paying down a mortgage, or simply giving them a bit of a financial leg-up while we’re still here to see them enjoy it. But there’s a lot more to think about before handing over a significant amount of money than I think most of us realise. Is it a gift or a loan? Should you formalise it? What happens to that money if your…

  • Retire the Fear: Breaking down your biggest retirement fears

    Ad - Before we start — a big thanks to our podcast sponsor this week, AMP Super Don’t let fear answer your retirement questions Fear can make our assumptions about retirement feel real. Because if we’re unsure of the answers, fear is very good at filling in gaps: not enough savings, not ready, too much to think about. But retirement isn’t about having all the answers today - it’s about breaking things down into manageable steps. That’s why I’ve partnered with AMP Super to deliver an exclusive email series tackling the retirement questions many Australians have. Each email explores common…

    AMP

  • Bonus episode: Father's Day special with my dad, Tony!

    This week, I’ve got a little Father’s Day bonus episode of Prime Time for you - and this one is particularly special to me. I’m joined by my dad, Tony, who is just a couple of weeks away from turning 80 and, I have to say, is very much in the midst of his own epic retirement. If you’ve read my books or heard me speak over the years, you’ll probably already know a little about Dad. I talk about him quite a bit; the things he’s taught me, the things I’ve learnt watching him and, particularly, the way he has approached getting older. He’s also the person who helped me with my very first book…

  • The financial advice shake-up: What you need to know

    This week’s show is an important one. Australia has built an incredible superannuation system. We spend decades building up our retirement savings. But when we finally get to our 50s and 60s, and face some of the biggest financial decisions of our lives, getting good financial advice can still feel far too difficult. I’ve been pretty vocal about the challenges everyday Australians face getting the kind of advice they actually need at this stage of life. Because sometimes we don’t need a huge financial plan. We don’t necessarily need someone to take over and manage our money for the next 20…

  • Two mini episodes: Lessons from Dolly Parton on the second half of life

    This week on Prime Time, I’m doing something a little different; you’re getting two mini episodes in one show. First, I want to talk about Dolly Parton and her extraordinary legacy, because when you look back over her life and career, I think there’s a lot we can learn from her about how to approach our own second half of life. Obviously, Dolly was a huge star - singer, songwriter, actress, businesswoman and philanthropist. But that’s not really the bit I’m interested in. What interests me is that Dolly never seemed to accept the idea that getting older meant becoming less ambitious, less…

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Data: Substack public leaderboards and publication archives, refreshed nightly, plus public beehiiv sitemaps and recommendation pages, refreshed weekly. Source for this page: Prime Time. Subscriber counts are Substack’s own rounded public figures, so week-on-week changes move in steps. beehiiv audience sizes are self-reported by the publisher and are not verified. Last snapshot: Nov 10, 2026.