Santiago Capital

Substack by Santiago Capital · launched Dec 25, 2024

Macro research on Capital Markets, Geopolitics & the Madness of Crowds — all through the lens of the Dollar Milkshake Theory. By Brent Johnson.

Top in Finance
#198
Paid leaderboard
#97
Paid subscribers
100+ paid
Badge
Bestseller 100
Followers
23K
Paid plan
$39/mo
Recommends
25

other newsletters

Podcast
Yes

Growth history

Subscribers (thousands, nightly)

13K on Sep 10, 2026 → 13K on Oct 21, 2026

Followers (thousands, nightly)

Rank in Substack’s finance leaderboard: #198 today · #199 a week ago · #207 a month ago

Stats worth sharing

Tracked since Sep 10, 2026 — 62 daily snapshots so far. The card below is built from what we track and refreshes nightly.

Percentile
Top 38%

of 525 ranked finance newsletters

Best rank seen
#189

on Oct 24, 2026

Rank, 7 days
+1 place
Rank, 30 days
+9 places
Followers added
+626

since tracking began

Posts
10

last 30 days

Reactions per post
15

average, recent posts

Reactions tracked
518

across 35 posts

Most-reacted post we have seen: He Knows Something — 39 reactions on Aug 24, 2026.

Santiago Capital — rank, subscribers and growth, tracked by Stock Market Watch
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Recent posts

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Data: Substack public leaderboards and publication archives, refreshed nightly, plus public beehiiv sitemaps and recommendation pages, refreshed weekly. Source for this page: Santiago Capital. Subscriber counts are Substack’s own rounded public figures, so week-on-week changes move in steps. beehiiv audience sizes are self-reported by the publisher and are not verified. Last snapshot: Nov 10, 2026.