The Simple Side

Substack by The Simple Side · launched Jan 19, 2023

I don't know who won last night's sports game. Hell, I don't know where the remote for the TV is in my house, but I know one thing: markets.

Top in Finance
#61
Paid leaderboard
#482
Badge
Bestseller 100
Followers
220K
Paid plan
$30/mo
Recommends
4

other newsletters

Podcast
Yes

What they write about

Weekly portfolio updates written in a plain, informal style, tracking a model portfolio through market moves. Recurring subjects include technology-sector swings, macroeconomic explanations for market weakness, and general guidance on staying invested through volatility.

  • portfolio updates
  • macro
  • technology stocks
  • market commentary

Recent examples: We Are Changing How Things Work Around Here... For The Better · Portfolio Updates: Neither Bullish nor Bearish Based On Last Weeks (and the weekends) News

Written from The Simple Side’s own published post titles and openings in Sep 11, 2026. It describes the subjects the newsletter covers, not its views, and is not investment advice.

Growth history

Followers (thousands, nightly)

Rank in Substack’s finance leaderboard: #61 today · #10 a week ago

Stats worth sharing

Tracked since Sep 10, 2026 — 22 daily snapshots so far. The card below is built from what we track and refreshes nightly.

Percentile
Top 12%

of 525 ranked finance newsletters

Best rank seen
#9

on Sep 21, 2026

Rank, 7 days
−51 places
Followers added
−245

since tracking began

Posts
1

last 30 days

Reactions per post
6

average, recent posts

Reactions tracked
75

across 12 posts

Most-reacted post we have seen: Portfolio Update — 20 reactions on Jul 18, 2026.

The Simple Side — rank, subscribers and growth, tracked by Stock Market Watch
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Recent posts

  • We Are Changing How Things Work Around Here... For The Better

    Fischer Investments Download our guide to avoiding investment mistakes to learn key ways to keep your retirement on track. Download Now *Sponsored by Fischer Investments If you are a paying subscriber and want to see the current portfolios, you can skip to the bottom of this newsletter and see them all. If you do not see them, you may need to find a button on your email provider (Outlook, Gmail, etc) to see the whole message. Reach out to me by replying to the email or messaging me if you need help! I have been working in the background on some exciting things, which include an updated…

  • Portfolio Updates: Neither Bullish nor Bearish Based On Last Weeks (and the weekends) News

    Thanks to Particle for sponsoring today’s post! Okay, I have a lot for you today, but I want to start by going back through a few things I have said over the past couple of weeks because some of them were right, some of them were wrong, and some of them are still sitting somewhere in the middle. I said the selloff looked more like a market reaction to a bunch of smaller problems piling up rather than the beginning of some generational market collapse. I still feel pretty good about that. The S&P 500 finished Friday up on the day, and even after losing 1.4% this week it is still up roughly 12%…

  • Portfolio Update: Bullish Through Year End

    Thanks to Belay for sponsoring today’s post! This past week I said non-generational defining events were generating the current market selloffs, and here we are a week later with the market recovering nicely (though we have no idea what this upcoming week will hold)! I have some additional comments that I feel need to be made since the market does seem to be recovering in the way that it is (very quickly). Okay, I have a lot for you today… We have new monthly picks, opinions on the selloff and subsequent rebound, portfolio information, and some new picks from the hedge fund analysis platform…

  • Portfolio Update

    Rivo puts the cash sitting in your bank account to work, so your money earns automatically. You don’t have to switch banks or move money manually. You have money sitting in your bank account that could be earning. But moving it around is a hassle. Rivo automatically moves the cash you are not using into U.S. government-backed assets and brings it back be…

  • Portfolio Update

    Rivo puts the cash sitting in your bank account to work, so your money earns automatically. You don’t have to switch banks or move money manually. You have money sitting in your bank account that could be earning. But moving it around is a hassle. Rivo automatically moves the cash you are not using into U.S. government-backed assets and brings it back be…

  • [COPY] Weekly Portfolio Updates | Macro Explains The Tech Selloff
  • Weekly Portfolio Updates | Macro Explains The Tech Selloff
  • Weekly Portfolio Updates
  • Weekly Performance Update | The Simple Side
  • Weekly Performance Update & Current Selloff Views
  • Portfolio Performance & New Investments | The Simple Side [Re-send]
  • Portfolio Performance & New Investments | The Simple Side

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Data: Substack public leaderboards and publication archives, refreshed nightly, plus public beehiiv sitemaps and recommendation pages, refreshed weekly. Source for this page: The Simple Side. Subscriber counts are Substack’s own rounded public figures, so week-on-week changes move in steps. beehiiv audience sizes are self-reported by the publisher and are not verified. Last snapshot: Oct 1, 2026.