318.15 USD
↗ 0.90 (0.28%)AT CLOSE (AS OF 08:15 PM EDT)
PRI is currently priced at $318.15. There is a divergence between signals — technical indicators rate "Buy" but underlying fundamentals lean "Sell". This is driven by a weak Piotroski F-Score of 0/9, exceptional Return on Equity (30.6%), a bullish Golden Cross on the moving averages and bullish moving average alignment. Valuation metrics suggest PRI is trading at a discount to its peers, earning an "Attractively Valued" rating.
Technical & fundamental data as of Aug 4, 2026.
Open?$314.02
High?$320.79
Low?$311.20
Prev. Close?$317.25
Volume?214.1K
Avg. Volume?186.6K
VWAP?$318.46
Rel. Volume?1.15x
Bid / Ask
Bid?$301.00 × 80
Ask?$0.00 × 0
Spread?-$301.00
Midpoint?$150.50
Valuation & Ratios
Market Cap?9.9B
Shares Out?31.2M
Float?31.0M
Float %?99.3%
P/E Ratio?12.85
P/B Ratio?3.93
EPS?$24.69
Dividend?1.41%
Ex-Dividend?N/A
News
Profile
Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the United States.
Address
1 PRIMERICA PARKWAY
DULUTH, GA 30099
Phone: (770) 381-1000
DULUTH, GA 30099
Phone: (770) 381-1000
Technical OutlookBuy
Strong SellNeutralStrong Buy
Long-Term (Tide)?▲ Bullish(+2/3)
Medium-Term (Wave)?▲ Bullish(+1/3)
Short-Term (Ripple)?▼ Bearish(-1/3)
MA Alignment?Golden Alignment
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?3
Z-Score?50
Momentum?73
Short Sent.?42
Piotroski F-Score?0/9Weak
Confidence?56%Low
Short InterestHigh
Short % of Float?3.80%Low
Short Interest?1.2M
Days to Cover?6.6
Free Float31.0M
Avg Daily Volume179.4K
Settlement Date2026-07-15
Financial Health
Current Ratio?N/A—
Quick Ratio?N/A—
Cash Ratio?N/A—
Debt/Equity?0.72Moderate
ValuationATTRACTIVELY VALUEDvs 9 peers + S&P 500
Score87/100
P/E?12.9CHEAP▾
Peers75
S&P88
P/B?3.93FAIR▾
Peers30
S&P45
P/S?2.94CHEAP▾
Peers10
S&P51
P/FCF?N/A▾
EV/EBITDA?7.6CHEAP▾
Peers89
S&P92
EV/Sales?3.29FAIR▾
Peers10
S&P57
Returns & Efficiency
ROE?30.6%STRONG▾
Peers88
S&P79
ROA?5.2%FAIR▾
Peers100
S&P47
Cash Flow & Enterprise
FCF?N/A
Enterprise Value?$11.1B
Fundamentals ratios updated end of day