298.33 USD
↘ 1.65 (0.55%)LIVE (AS OF 11:32 AM EDT)
PRI is currently priced at $298.33. The technical outlook is "Sell" and the fundamental picture shows "Neutral". This is driven by a weak Piotroski F-Score of 0/9, exceptional Return on Equity (30.6%) and a bullish Golden Cross on the moving averages. Valuation metrics suggest PRI is trading at a discount to its peers, earning an "Attractively Valued" rating.
Technical & fundamental data as of Aug 24, 2026.
Open?$300.89
High?$302.90
Low?$291.91
Prev. Close?$299.98
Volume?23.6K
Avg. Volume?173.6K
VWAP?$298.53
Rel. Volume?0.14x
Bid / Ask
Bid?$297.81 × 40
Ask?$298.68 × 40
Spread?$0.87
Midpoint?$298.25
Valuation & Ratios
Market Cap?9.2B
Shares Out?30.8M
Float?31.0M
Float %?99.3%
P/E Ratio?11.99
P/B Ratio?3.66
EPS?$25.01
Dividend?1.51%
Ex-Dividend?N/A
News
Profile
Primerica Inc is a provider of financial services to middle-income households in the United States and Canada. The company offers life insurance, mutual funds, annuities, and other financial products, distributed on behalf of third parties. Primerica has three main subsidiaries: Primerica Financial Services, a marketing company; Primerica Life Insurance Company, a principal life insurance underwriting entity; and PFS Investments, which offers investment and savings products, brokerage services, and registered investment advisory. It has three segments Term Life Insurance; Investment and Savings Products; and Corporate and Other Distributed Products. Geogriphically, it derives a majority of its revenue from the United States.
Address
1 PRIMERICA PARKWAY
DULUTH, GA 30099
Phone: (770) 381-1000
DULUTH, GA 30099
Phone: (770) 381-1000
Technical OutlookSell
Strong SellNeutralStrong Buy
Long-Term (Tide)?▼ Bearish(-1/3)
Medium-Term (Wave)?▼ Bearish(-1/3)
Short-Term (Ripple)?– Neutral(0/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookNeutral
Strong SellNeutralStrong Buy
F-Score?3
Z-Score?50
Momentum?73
Short Sent.?63
Piotroski F-Score?0/9Weak
Confidence?56%Low
Short InterestHigh
Short % of Float?3.70%Low
Short Interest?1.1M
Days to Cover?7.0
Free Float31.0M
Avg Daily Volume163.1K
Settlement Date2026-07-31
Financial Health
Current Ratio?N/A—
Quick Ratio?N/A—
Cash Ratio?N/A—
Debt/Equity?0.72Moderate
ValuationATTRACTIVELY VALUEDvs 8 peers + S&P 500
Score89/100
P/E?12.0CHEAP▾
Peers78
S&P91
P/B?3.66FAIR▾
Peers22
S&P47
P/S?2.75CHEAP▾
Peers11
S&P54
P/FCF?10.7CHEAP▾
Peers25
S&P86
EV/EBITDA?7.2CHEAP▾
Peers89
S&P93
EV/Sales?3.09FAIR▾
Peers11
S&P59
Returns & Efficiency
ROE?30.6%STRONG▾
Peers89
S&P79
ROA?5.2%FAIR▾
Peers100
S&P47
Cash Flow & Enterprise
FCF?$860.5M
Enterprise Value?$10.4B
Fundamentals ratios updated end of day