178.80 USD
↗ 0.41 (0.23%)PRE MARKET (AS OF 07:57 AM EDT)
Booking Holdings Inc. Common Stock
BKNGNASDAQ • USD
Market: OPEN
Booking Holdings Inc. Common Stock (BKNG) trades at $178.80 per share. There is a divergence between signals — technical indicators rate "Buy" but underlying fundamentals lean "Sell". Notable factors include a robust Altman Z-Score, negative Return on Equity and a bearish Death Cross on the long-term moving averages. Valuation metrics place BKNG at a fair price relative to peers.
Technical & fundamental data as of Jul 10, 2026.
Open?$178.49
High?$179.25
Low?$178.49
Prev. Close?$178.39
Volume?2.4K
Avg. Volume?8.2M
VWAP?$178.93
Rel. Volume?0.00x
Bid / Ask
Bid?$170.46 × 10
Ask?$185.95 × 10
Spread?$15.49
Midpoint?$178.20
Valuation & Ratios
Market Cap?138.2B
Shares Out?774.9M
Float?773.5M
Float %?99.8%
P/E Ratio?22.46
P/B Ratio?-15.84
EPS?$7.94
Dividend?0.92%
Ex-Dividend?N/A
News
Profile
Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, and Kayak. Transaction fees for online bookings account for the bulk of revenue and profits.
Employees
24.3K
Market Cap
138.2B
Industry
TRANSPORTATION SERVICES
Website
Listed
1999-03-31
Address
800 CONNECTICUT AVE
NORWALK, CT 06854
Phone: 203-299-8000
NORWALK, CT 06854
Phone: 203-299-8000
Technical OutlookBuy
Strong SellNeutralStrong Buy
Long-Term (Tide)?– Neutral(0/3)
Medium-Term (Wave)?▲ Bullish(+1/3)
Short-Term (Ripple)?▲ Bullish(+1/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?60
Z-Score?100
Momentum?50
Short Sent.?45
Piotroski F-Score?5/9Mixed
Altman Z-Score?11.31Safe
Confidence?68%Moderate
Short InterestLow
Short % of Float?3.85%Low
Short Interest?29.8M
Days to Cover?3.0
Free Float773.5M
Avg Daily Volume10.0M
Settlement Date2026-06-30
Financial Health
Current Ratio?1.06Adequate
Quick Ratio?1.06Adequate
Cash Ratio?0.81Adequate
Debt/Equity?-2.11Low
ValuationFAIRLY VALUEDvs 4 peers + S&P 500
Score78/100
P/E?22.5FAIR▾
Peers80
S&P56
P/B?-15.84CHEAP▾
Peers100
S&P97
P/S?4.99FAIR▾
Peers60
S&P29
P/FCF?15.3CHEAP▾
Peers75
S&P73
EV/EBITDA?13.7FAIR▾
Peers60
S&P58
EV/Sales?5.08FAIR▾
Peers60
S&P35
Returns & Efficiency
ROE?-70.5%WEAK▾
Peers33
S&P3
ROA?22.2%STRONG▾
Peers100
S&P97
Cash Flow & Enterprise
FCF?$9.0B
Enterprise Value?$140.6B
Fundamentals ratios updated end of day