DDC Enterprise Ltd is a content driven consumer brand offering easy, convenient ready-to-heat, ready-to-cook, and plant-based meal products i.e. meal products consisting largely or solely of vegetables, fruits, grains, and other foods derived from plant-based protein, rather than animal protein) while promoting healthier lifestyle choices to the Millennial and Generation Z customer-base. The company's operates in two operating segments: merchandise sales and fresh agriculture produce. It is also engaged in the provision of advertising services and the operation of experience stores to offer cooking classes.