Priority Technology Holdings, Inc.

PRTHNASDAQ • USD
ThemeFintech & Digital Payments›Digital Payments & Processing
6.69 USD
↘ 0.10 (1.47%)AT CLOSE (11:59 AM EDT)
6.68
↘ 0.02 (0.22%)
POST MARKET (AS OF 04:10 PM EDT)
Post Market
AS OF 04:10 PM EDT
6.68
↘ 0.02 (0.22%)
🟢Market: OPEN

Priority Technology Holdings, Inc. (PRTH) trades at $6.70 per share. Both sides of the analysis point lower: technicals flash "Sell" and fundamentals confirm with a "Sell" reading. Key drivers include a concerning Altman Z-Score in the distress zone, negative Return on Equity and a bullish Golden Cross on the moving averages. On the valuation side, PRTH appears attractively valued relative to sector peers across key multiples.

Technical & fundamental data as of Jul 17, 2026.

Open?$6.67
High?$6.71
Low?$6.53
Prev. Close?$6.79
Volume?262.6K
Avg. Volume?527.1K
VWAP?$6.65
Rel. Volume?0.50x
Bid / Ask
Bid?$5.72 × 100
Ask?$7.52 × 100
Spread?$1.80
Midpoint?$6.62
Valuation & Ratios
Market Cap?559.2M
Shares Out?82.4M
Float?33.4M
Float %?40.6%
P/E Ratio?9.78
P/B Ratio?-6.22
EPS?$0.69
Dividend?0.00%
Ex-Dividend?N/A
News
Profile
Priority Technology Holdings Inc is a fintech company that provides payment and banking-related solutions, including services for collecting, storing, lending, and transferring money for businesses. The company has three reportable segments: i) Merchant Solutions: Provides full-service acquiring and payment-enabled solutions for B2C transactions, ii) Payables: Provides AP automation solutions to corporations, software partners and FIs in addition to improving cash flows by providing instant access to working capital and iii) Treasury Solutions: Provides embedded finance and BaaS solutions to customers to modernize legacy platforms and accelerate software partners' strategies to monetize payments. The majority of the company's revenue is derived from the Merchant Solutions segment.
Themes
Fintech & Digital Payments›Digital Payments & ProcessingBanking & Lending›Commercial & Corporate Lending
Employees
1.2K
Market Cap
559.2M
Industry
SERVICES-BUSINESS SERVICES, NEC
Website
www.prioritycommerce.com
Listed
2016-11-14
Address
2001 WESTSIDE PARKWAY
ALPHARETTA, GA 30004
Phone: 800-935-5961
Technical OutlookSell
Strong SellNeutralStrong Buy
Long-Term (Tide)?– Neutral(0/3)
Medium-Term (Wave)?– Neutral(0/3)
Short-Term (Ripple)?▼ Bearish(-3/3)
MA Alignment?Mixed
Full Technical Analysis →
Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?
60
Z-Score?
0
Momentum?
87
Short Sent.?
65
Piotroski F-Score?5/9Mixed
Altman Z-Score?-2.81Distress
Confidence?51%Low
Full Fundamental Analysis →
Short InterestElevated
Short % of Float?6.38%Elevated
Short Interest?2.1M
Days to Cover?2.3
Free Float33.4M
Avg Daily Volume912.7K
Settlement Date2026-06-30
Financial Health
Current Ratio?0.15Weak
Quick Ratio?0.15Weak
Cash Ratio?0.06Low
Debt/Equity?-11.64Low
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score
100/100
P/E?
Peers
100
S&P
97
9.8CHEAP▾
P/B?
S&P
97
-6.22CHEAP▾
P/S?
Peers
100
S&P
94
0.57CHEAP▾
P/FCF?
Peers
100
S&P
97
6.3CHEAP▾
EV/EBITDA?
Peers
100
S&P
93
7.2CHEAP▾
EV/Sales?
Peers
100
S&P
83
1.55CHEAP▾
Returns & Efficiency
ROE?
S&P
3
-63.6%WEAK▾
ROA?
Peers
50
S&P
22
2.3%WEAK▾
Cash Flow & Enterprise
FCF?$88.5M
Enterprise Value?$1.5B
Fundamentals ratios updated end of day
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