25.63 USD
↘ 0.32 (1.25%)PRE MARKET (AS OF 08:09 AM EDT)
Harley-Davidson, Inc. (HOG) is currently trading at $25.63. Our models show a "Strong Buy" technical signal alongside a "Neutral" fundamental rating. Notable factors include a bullish Golden Cross on the moving averages and bullish moving average alignment. The stock looks compelling on valuation, with multiples below sector averages across P/E, P/B, and EV/EBITDA.
Technical & fundamental data as of Jul 15, 2026.
Open?$25.67
High?$25.98
Low?$25.67
Prev. Close?$25.95
Volume?142
Avg. Volume?2.7M
VWAP?$25.68
Rel. Volume?0.00x
Bid / Ask
Bid?$25.15 × 1.0K
Ask?$26.00 × 300
Spread?$0.85
Midpoint?$25.58
Valuation & Ratios
Market Cap?2.7B
Shares Out?105.3M
Float?102.7M
Float %?94.1%
P/E Ratio?11.86
P/B Ratio?0.89
EPS?$2.19
Dividend?3.11%
Ex-Dividend?N/A
News
Profile
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Employees
7.2K
Market Cap
2.6B
Industry
MOTORCYCLES, BICYCLES & PARTS
Website
Listed
1986-07-08
Address
3700 W JUNEAU AVE
MILWAUKEE, WI 53208
Phone: 414-343-8553
MILWAUKEE, WI 53208
Phone: 414-343-8553
Technical OutlookStrong Buy
Strong SellNeutralStrong Buy
Long-Term (Tide)?▲ Bullish(+3/3)
Medium-Term (Wave)?▲ Bullish(+3/3)
Short-Term (Ripple)?▲ Bullish(+3/3)
MA Alignment?Golden Alignment
Full Technical Analysis →Fundamental OutlookNeutral
Strong SellNeutralStrong Buy
F-Score?40
Z-Score?48
Momentum?50
Short Sent.?51
Piotroski F-Score?4/9Mixed
Altman Z-Score?2.35Grey
Confidence?81%High
Short InterestHigh
Short % of Float?16.62%High
Short Interest?17.1M
Days to Cover?4.4
Free Float102.7M
Avg Daily Volume3.9M
Settlement Date2026-06-30
Financial Health
Current Ratio?1.91Adequate
Quick Ratio?1.66Adequate
Cash Ratio?0.73Adequate
Debt/Equity?0.70Moderate
ValuationATTRACTIVELY VALUEDvs 8 peers + S&P 500
Score89/100
P/E?11.9CHEAP▾
Peers100
S&P91
P/B?0.89CHEAP▾
Peers89
S&P97
P/S?0.63CHEAP▾
Peers56
S&P93
P/FCF?62.3PRICEY▾
Peers25
S&P7
EV/EBITDA?5.2CHEAP▾
Peers89
S&P97
EV/Sales?0.71CHEAP▾
Peers89
S&P97
Returns & Efficiency
ROE?7.5%FAIR▾
Peers60
S&P24
ROA?3.2%FAIR▾
Peers60
S&P29
Cash Flow & Enterprise
FCF?$43.9M
Enterprise Value?$3.1B
Fundamentals ratios updated end of day