Nike, Inc.

Since its founding in 1964, Nike has become the world's largest sports performance and lifestyle merchandiser. Footwear is its largest category, accounting for about two-thirds of sales. It also sells large amounts of apparel (about 30% of sales) and equipment (5%). Key performance categories include basketball, running, and football (soccer). Brands include Nike, Jordan (premium athletic footwear and clothing), ACG (outdoor), NikeSkims (women's athleisure), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores (including about 5,500 in China), and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. It outsources nearly all production to contract manufacturers in more than 30 countries.