9.81 USD
↗ 0.05 (0.56%)PRE MARKET (AS OF 07:35 PM EDT)
Purple Innovation, Inc. Common Stock
PRPLNASDAQ • USD
Market: OPEN
Purple Innovation, Inc. Common Stock (PRPL) trades at $9.81 per share. There is a divergence between signals — technical indicators rate "Buy" but underlying fundamentals lean "Sell". Key drivers include a concerning Altman Z-Score in the distress zone, a weak Piotroski F-Score of 2/9, exceptional Return on Equity (104.5%) and a bearish Death Cross on the long-term moving averages. On the valuation side, PRPL appears attractively valued relative to sector peers across key multiples.
Technical & fundamental data as of Aug 4, 2026.
Open?$9.09
High?$9.98
Low?$9.00
Prev. Close?$9.75
Volume?37.9K
Avg. Volume?187.3K
VWAP?$9.66
Rel. Volume?0.20x
Bid / Ask
Bid?$8.00 × 100
Ask?$11.51 × 100
Spread?$3.51
Midpoint?$9.75
Valuation & Ratios
Market Cap?42.4M
Shares Out?4.4M
Float?48.1M
Float %?44.2%
P/E Ratio?N/A
P/B Ratio?-0.71
EPS?-$14.43
Dividend?0.00%
Ex-Dividend?N/A
News
Profile
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
Address
4100 N. CHAPEL RIDGE RD
LEHI, UT 84043
Phone: 801-756-2600
LEHI, UT 84043
Phone: 801-756-2600
Technical OutlookBuy
Strong SellNeutralStrong Buy
Long-Term (Tide)?– Neutral(0/3)
Medium-Term (Wave)?▲ Bullish(+2/3)
Short-Term (Ripple)?▲ Bullish(+3/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?12
Z-Score?0
Momentum?94
Short Sent.?42
Piotroski F-Score?2/9Weak
Altman Z-Score?-2.06Distress
Confidence?46%Low
Short InterestHigh
Short % of Float?3.84%Low
Short Interest?1.8M
Days to Cover?7.0
Free Float48.1M
Avg Daily Volume262.7K
Settlement Date2026-07-15
Financial Health
Current Ratio?1.24Adequate
Quick Ratio?0.62Weak
Cash Ratio?0.27Low
Debt/Equity?-0.00Low
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score100/100
P/E?N/A▾
P/B?-0.71CHEAP▾
S&P97
P/S?0.09CHEAP▾
Peers100
S&P97
P/FCF?N/A▾
EV/EBITDA?-1.4CHEAP▾
S&P97
EV/Sales?0.04CHEAP▾
Peers100
S&P97
Returns & Efficiency
ROE?104.5%STRONG▾
Peers50
S&P97
ROA?-23.1%WEAK▾
S&P3
Cash Flow & Enterprise
FCF?$-15221000
Enterprise Value?$17.5M
Fundamentals ratios updated end of day