Purple Innovation, Inc. Common Stock

PRPLNASDAQ • USD
ThemeConsumer Brands & Retail›Specialty Retail
2.66 USD
↗ 0.13 (5.14%)AT CLOSE (03:59 PM EDT)
2.69
↗ 0.03 (0.94%)
POST MARKET (AS OF 07:31 PM EDT)
Post Market
AS OF 07:31 PM EDT
2.69
↗ 0.03 (0.94%)
🔴Market: CLOSED

Purple Innovation, Inc. Common Stock (PRPL) trades at $2.66 per share. There is a divergence between signals — technical indicators rate "Buy" but underlying fundamentals lean "Sell". Key drivers include a concerning Altman Z-Score in the distress zone, exceptional Return on Equity (76.4%) and a bearish Death Cross on the long-term moving averages. On the valuation side, PRPL appears attractively valued relative to sector peers across key multiples.

Technical & fundamental data as of Oct 23, 2026.

Open?$2.57
High?$2.66
Low?$2.40
Prev. Close?$2.53
Volume?10.5K
Avg. Volume?44.0K
VWAP?$2.53
Rel. Volume?0.24x
Bid / Ask
Bid?$1.73 × 100
Ask?$3.33 × 100
Spread?$1.60
Midpoint?$2.53
Valuation & Ratios
Market Cap?11.6M
Shares Out?4.4M
Float?1.9M
Float %?44.2%
P/E Ratio?N/A
P/B Ratio?-0.18
EPS?-$11.17
Dividend?0.00%
Ex-Dividend?N/A
News
Profile
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
Themes
Consumer Brands & Retail›Specialty RetailE-Commerce & Digital Retail›Omnichannel Retail
Employees
1.1K
Market Cap
11.6M
Industry
HOUSEHOLD FURNITURE
Website
www.purple.com
Listed
2015-10-29
Address
4100 N. CHAPEL RIDGE RD
LEHI, UT 84043
Phone: 801-756-2600
Technical OutlookBuy
Strong SellNeutralStrong Buy
Long-Term (Tide)?– Neutral(0/3)
Medium-Term (Wave)?▲ Bullish(+1/3)
Short-Term (Ripple)?▲ Bullish(+3/3)
MA Alignment?Mixed
Full Technical Analysis →
Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?
40
Z-Score?
0
Momentum?
85
Short Sent.?
36
Piotroski F-Score?4/9Mixed
Altman Z-Score?-2.67Distress
Confidence?46%Low
Full Fundamental Analysis →
Short InterestElevated
Short % of Float?7.84%Elevated
Short Interest?150.8K
Days to Cover?2.1
Free Float1.9M
Avg Daily Volume71.5K
Settlement Date2026-09-30
Financial Health
Current Ratio?0.52Weak
Quick Ratio?0.27Weak
Cash Ratio?0.11Low
Debt/Equity?-0.00Low
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score
100/100
P/E?
N/A▾
P/B?
S&P
97
-0.18CHEAP▾
P/S?
Peers
100
S&P
97
0.03CHEAP▾
P/FCF?
N/A▾
EV/EBITDA?
Peers
100
S&P
97
1.6CHEAP▾
EV/Sales?
S&P
97
-0.03CHEAP▾
Returns & Efficiency
ROE?
Peers
50
S&P
97
76.4%STRONG▾
ROA?
S&P
3
-18.4%WEAK▾
Cash Flow & Enterprise
FCF?$-9546000
Enterprise Value?$-11703382
Fundamentals ratios updated end of day
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