2.10 USD
↗ 0.00 (0.00%)AT CLOSE (03:59 PM EDT)
Purple Innovation, Inc. Common Stock
PRPLNASDAQ • USD
2.11
↗ 0.01 (0.48%)
POST MARKET (AS OF 07:30 PM EDT)
Post Market
AS OF 07:30 PM EDT
2.11
↗ 0.01 (0.48%)
Market: CLOSED
Purple Innovation, Inc. Common Stock (PRPL) trades at $2.12 per share. Technical and fundamental signals converge bearish — technicals rate "Sell" while fundamentals read "Sell". Key drivers include a concerning Altman Z-Score in the distress zone, exceptional Return on Equity (76.4%), a bearish Death Cross on the long-term moving averages and bearish long-term moving average alignment. On the valuation side, PRPL appears attractively valued relative to sector peers across key multiples.
Technical & fundamental data as of Oct 2, 2026.
Open?$2.20
High?$2.20
Low?$2.10
Prev. Close?$2.10
Volume?13.8K
Avg. Volume?49.0K
VWAP?$2.12
Rel. Volume?0.28x
Bid / Ask
Bid?$2.03 × 100
Ask?$2.42 × 100
Spread?$0.39
Midpoint?$2.22
Valuation & Ratios
Market Cap?9.2M
Shares Out?4.4M
Float?1.9M
Float %?44.2%
P/E Ratio?N/A
P/B Ratio?-0.14
EPS?-$11.17
Dividend?0.00%
Ex-Dividend?N/A
News
Profile
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
Address
4100 N. CHAPEL RIDGE RD
LEHI, UT 84043
Phone: 801-756-2600
LEHI, UT 84043
Phone: 801-756-2600
Technical OutlookSell
Strong SellNeutralStrong Buy
Long-Term (Tide)?▼ Bearish(-2/3)
Medium-Term (Wave)?– Neutral(0/3)
Short-Term (Ripple)?▼ Bearish(-1/3)
MA Alignment?Bearish Alignment
Full Technical Analysis →Fundamental OutlookSell
Strong SellNeutralStrong Buy
F-Score?40
Z-Score?0
Momentum?85
Short Sent.?64
Piotroski F-Score?4/9Mixed
Altman Z-Score?-2.68Distress
Confidence?46%Low
Short InterestElevated
Short % of Float?5.91%Elevated
Short Interest?113.7K
Days to Cover?3.3
Free Float1.9M
Avg Daily Volume35.0K
Settlement Date2026-09-15
Financial Health
Current Ratio?0.52Weak
Quick Ratio?0.27Weak
Cash Ratio?0.11Low
Debt/Equity?-0.00Low
ValuationATTRACTIVELY VALUEDvs 1 peers + S&P 500
Score100/100
P/E?N/A▾
P/B?-0.14CHEAP▾
S&P97
P/S?0.02CHEAP▾
Peers100
S&P97
P/FCF?N/A▾
EV/EBITDA?2.0CHEAP▾
Peers100
S&P97
EV/Sales?-0.03CHEAP▾
S&P97
Returns & Efficiency
ROE?76.4%STRONG▾
Peers50
S&P97
ROA?-18.4%WEAK▾
S&P3
Cash Flow & Enterprise
FCF?$-9546000
Enterprise Value?$-14144775
Fundamentals ratios updated end of day