101.72 USD
↗ 1.83 (1.83%)AT CLOSE (03:59 PM EDT)
Bread Financial Holdings, Inc.
BFHNYSE • USD
101.75
↗ 0.03 (0.02%)
POST MARKET (AS OF 05:27 PM EDT)
Post Market
AS OF 05:27 PM EDT
101.75
↗ 0.03 (0.02%)
Market: OPEN
Bread Financial Holdings, Inc. (BFH) is currently trading at $101.75. Our models show a "Neutral" technical signal alongside a "Neutral" fundamental rating. Key drivers include a bullish Golden Cross on the moving averages. On the valuation side, BFH appears attractively valued relative to sector peers across key multiples.
Technical & fundamental data as of Oct 26, 2026.
Open?$101.09
High?$102.71
Low?$101.00
Prev. Close?$99.89
Volume?373.7K
Avg. Volume?630.1K
VWAP?$101.85
Rel. Volume?0.59x
Bid / Ask
Bid?$73.16 × 100
Ask?$111.52 × 100
Spread?$38.36
Midpoint?$92.34
Valuation & Ratios
Market Cap?3.8B
Shares Out?38.4M
Float?37.8M
Float %?98.4%
P/E Ratio?6.79
P/B Ratio?1.14
EPS?$14.71
Dividend?1.17%
Ex-Dividend?2026-11-30
News
Profile
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business, which partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Themes
Employees
6.0K
Market Cap
3.8B
Industry
PERSONAL CREDIT INSTITUTIONS
Website
Listed
2001-06-07
Address
3095 LOYALTY CIRCLE
COLUMBUS, OH 43219
Phone: (614) 729-4000
COLUMBUS, OH 43219
Phone: (614) 729-4000
Technical OutlookNeutral
Strong SellNeutralStrong Buy
Long-Term (Tide)?– Neutral(0/3)
Medium-Term (Wave)?▲ Bullish(+1/3)
Short-Term (Ripple)?▼ Bearish(-2/3)
MA Alignment?Mixed
Full Technical Analysis →Fundamental OutlookNeutral
Strong SellNeutralStrong Buy
F-Score?77
Z-Score?50
Momentum?50
Short Sent.?50
Piotroski F-Score?6/9Mixed
Confidence?75%Moderate
Short InterestHigh
Short % of Float?9.01%Elevated
Short Interest?3.4M
Days to Cover?6.4
Free Float37.8M
Avg Daily Volume531.5K
Settlement Date2026-10-15
Financial Health
Current Ratio?1.17Adequate
Quick Ratio?1.17Adequate
Cash Ratio?0.21Low
Debt/Equity?0.98Moderate
ValuationATTRACTIVELY VALUEDvs 10 peers + S&P 500
Score100/100
P/E?6.8CHEAP▾
Peers100
S&P97
P/B?1.14CHEAP▾
Peers45
S&P94
P/S?0.75CHEAP▾
Peers100
S&P91
P/FCF?1.8CHEAP▾
Peers100
S&P97
EV/EBITDA?2.5CHEAP▾
Peers100
S&P97
EV/Sales?0.67CHEAP▾
Peers100
S&P97
Returns & Efficiency
ROE?16.8%STRONG▾
Peers73
S&P59
ROA?2.5%WEAK▾
Peers73
S&P24
Cash Flow & Enterprise
FCF?$2.2B
Enterprise Value?$3.4B
Fundamentals ratios updated end of day